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Yunshan (Diana) Du

Yunshan (Diana) Du

Digital Analyst

Salesforce

San Francisco Bay Area, us

Diana Du has great passion and extensive experience in campaign optimization and website analysis. Diana believes in the power of synthesizing data into insights and stories. She is proficient with advanced analytics, predictive modeling, as well as data visualization. She focuses on digging deep into the data to generate a...

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Salesforce

Digital Analyst

Tools Used: Omniture, Adobe Report Builder, SQL, Excel, Adobe Target
- Report, analyze, and provide recommendations to product marketing manager on website performance
- By analyzing website behavior, identify where to optimize and come up with A/B testing ideas
- Improved the form conversion rate of website by 34% by implementing recommendations
- Developed KPIs and created website performance dashboard in Omniture
- Weekly reporting and presentation to key stakeholders about key customer insights from website tracking