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Yoomi Park

Yoomi Park

Photography Crew Shift Lead


Greater New York City Area, us

I am working towards building a résumé in film and TV production, as well as sport management, in order to create content that not only represents the essence of the brands I work for/with, but also that truly engages with their target consumers and audiences. I am highly interested in the combination of sports, music, and li...



Photography Crew Shift Lead

As a shift lead for the SXSW volunteer photography crew, I helped manage, with the team of shift leads and crew chiefs, the events for the day/evening so that SXSW secured the necessary marketing, branding, and PR photos and other assets. I provided support to the photographers so they could capture the best shots for both SXSW and their personal and professional portfolios. I worked with the other shift leads and crew chiefs to manage different crises, such as cancelled events, late photographers, and switching assignments due to new events or flaked photographers. As part of our management workflow, we worked exclusively with Google Drive applications in order to maintain real time organization and communication with fellow shift leads, crew chiefs, and volunteer photographers.

Retailers stepping up to change the retail landscape during the already intense holiday shopping season.

All 149 stores will be closed and no online sales will be processed on Black Friday this year.

Rei black friday thanksgiving google optoutside

American Eagle Outfitters

Sales Lead

As a Sales Lead, my duties still focus on putting our customer first and making sure that they have the best shopping experience possible. While staying focused on the customers'​ needs, I work closely with the store manager and the assistant managers to set goals for the day, the week, the month, and the year, while also creating a strategy to meet those goals with our store resources and the sales associates. We utilize teamwork strategies to reach our full potential and to meet our goals, and, hopefully, exceed them.

While also working as the manager on duty during specific hours of the day, I make sure sales associates maintain product and marketing standards so that the customer has a pleasant and easy-to-manuever shopping experience. In order to do so, one of my focuses is to train and coach sales associates to help them understand how to truly put their customer first and to help improve their own strategies to maintain store standards and how to work better in a team environment.

As a sales lead, it is also one of my duties to focus on making sure our company's loyalty goals are met by setting goals for our cashiers, and sales associates, to meet on a daily basis in order to meet our company's weekly, monthly, and yearly goals as well. This means that there is always a major emphasis in observation, coaching, and training associates as best as I can to help them succeed and meet their goals.

The other major new responsibility that I have taken on is that I now have the responsibility of opening and closing the store according to company procedure, which means I am responsible for handling large amounts of cash, store maintenance duties, loss prevention training and follow through, as well having keys to a high-volume store for a major, multi-billion dollar, global company.

yoo&mi productions

Freelance Director/Videographer/Photographer/Producer

I am looking to work more with local artists and musicians in creating visuals for their music and their brand as they try to grow their audience and strengthen their interactions with high quality content for their various social media and marketing needs.


SXSW Volunteer Photographer

I shoot as an official volunteer photographer on the official photography crew every March since 2010 for the entire festival covering panels, parties, concerts, and various sponsored events throughout the week of the festival. I've shot artists like Macklemore & Ryan Lewis, Halsey, Ryn Weaver, Tori Kelly, Bun B, Sam Hunt, The 1975, Haim, TwentyOne Pilots, Tegan & Sara, Echosmith, Rixton, Justin Bieber, Jamestown Revival, and actors such as Zac Efron, Seth Rogen, and Dave Franco.

Assets that I captured have been published in SXSW's official magazine through the year, distributed to other print and online publications, and published on the SXSW website for various new events and announcements.