Franchise network Development Specialist
November 2009 — July 2013
AB is the second biggest supermarket retailer in Greece. I was responsible for the development of the Franchise Network in Northern Greece, and ultimately growing sales.
Through statistics, financial information, consumer feedback and market analysis I was Identifying, targeting and developing specific markets. I also made sure I maintained knowledge on all competitor strategies. I added an annual turnover of €6-7 million from new contracts, in an adverse economic environment, by attracting new investments for the brand.
Mapping/monitoring my area of responsibility of about 35,000 sq miles
Identifying, targeting and developing specific markets.
Negotiating new contracts for franchised stores.
Market analysis and creation of individual PL/viability studies.
Setting, coordinating with other departments and managing new stores’ projects.
Coaching new franchised stores in order to meet sales expectations.
Representing the department in main and secondary/local Franchise exhibitions