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Yana Lapitskaya

Yana Lapitskaya


London, United Kingdom

Successful marketing professional and a digital entrepreneur. Founder of Yay!Starter - a marketing practice that helps businesses to accelerate growth, engage customers and attract investment.





deltatre media

Digital Project Lead

deltatre is a global digital agency working for the sport business. Our areas of expertise are: digital, mobile, social, broadcast, results, content and graphics. Our clients include world's biggest sport federations & events, broadcasters and brands.

I am leading the projects for major UK sport broadcasters, federations and brands involved in sports sponsorships.

• Account management of key clients: from proposal and pitching stages to requirements gathering and full project implementation
• Working with technical and creative teams to design, prototype and showcase new solutions
• Input in corporate marketing through blog writing, workshops, events, social media and press releases
• Project budgets and profitability analysis
• Negotiations and contractual management
• Coordination with business counterparts in Italy, Germany, France, US, Asia Pac and other international markets