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Xotchiltl Vasquez

Xotchiltl Vasquez

M.A. Candidate in Anthropology at Columbia University in New York




• Compiled research reports that informed campaign design and implementation, and synthesized salient trends and examples for inclusion in client-facing decks.
• Collaborated with strategists in project ideation and development by offering relevant insights in internal discussions and assisting in the production of client-ready presentations.

Career medium 02
Career medium 06

Susan Rockefeller

Freelance - Marketing Assistant

• Contributed to building brand identity and direction by partaking in collection design, assisting in marketing material production, and developing online content strategy.
• Conducted research on target demographics and generated both long-term and short-term content strategies designed to engage and grow subscriber base for brand’s blog and newsletter.


Columbia University Earth Summit 2013

Volunteer, Social Media Coordinator

• Launched and managed event’s Twitter account, generating over 1,000 followers in two months.
• Culled and circulated on-brand content while coordinating with speakers and sponsors for cross- promotion.

Career medium 02
Career medium 05

Susan Rockefeller

General Marketing Intern

• Assisted in identifying most effective social media tools and practices for target demographic.
• Developed and initiated new strategy for increasing client’s social media presence and reach.
• Contributed content to social media accounts.



Freelance - Content Manager

• Serve as project manager for 'Fryespotting' Advertising and Marketing Project.
• Collect and post content for newly launched client mircosites.
• Write and edit copy, including profile stories and product descriptions.
• Administrate project-specific social media accounts and cross-coordinate with client and outside parties for site promotion.
• Monitor microsite metrics and provide insights in bi-weekly reports.

Career medium 02
Career medium 01

Community Impact

Workforce Development Coordinator

• Recruit out of school youth to enroll in GreenNet program, which offers training and job placement in solar and renewable energy field.
• Conduct workshops to assist in resume development, job search, and interviewing techniques.
• Manage caseloads to track student outcomes and ensure compliance with grant requirements.
• Provide career and college advice and help participants navigate the application processes in each.


Columbia University in the City of New York

M.A, Anthropology

University of Virginia

B.A, Major in Anthropology, Minor in French

CIEE in Morocco

Semester Abroad, Classes in Anthropology, Intro Arabic, French

Bishop O'Connell High School