December 2012 — Present
Responsible for driving results through building and managing campaigns that exceed client expectations. Manage post-sales activities and represent Allrecipes/Meredith user, product and program interests to advertising partners.
• Project manager of complex, digital media campaigns from ideation through completion.
• Build and maintain strong relationships with multiple stakeholders through efficient and honest communication.
• Approve digital campaign contracts ensuring Sarbanes - Oxley compliance and IAB 3.0 standards.
• Plan and execute large-scale campaigns across multiple digital platforms - Desktop, Mobile, & Tablet.
• Develop creative recommendations and efficient campaign orders to reach client goals.
• Precisely monitor campaign activity, identify underperforming elements and develop mitigation strategies.
• Analyze and report campaign performance.
• Document and share best practices across the operations team.