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Whitney MacKenzie

Whitney MacKenzie

Coordinator

Davis

San Diego, CA

Professional background in agency traffic management, digital marketing, project coordination, public relations, and social media management.

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Davis

Coordinator

Account Coordinator at a full service marketing and advertising agency with clients in the gaming and hospitality industries. Traffic manager and client relations specialist, coordinating all direct mail, digital marketing and advertising efforts.

CLIAwaived, Inc./ US Specialty Labs

Marketing Associate

Marketing Associate managing strategy, concept development, and implementation of digital marketing campaigns across all channels (SEO, social and email). Preparing promotional materials for distribution to national and independent accounts. Developing and executing marketing strategies to generate consumer awareness and sales from website traffic. Liaison to web developers.

(W)right On Communications, Inc.

Communications Coordinator

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Marine Biological Laboratory

MBL Club Coordinator/Communications Assistant

Responsible for coordinating and staffing MBL Club events, including developing and implementing creative programming for children, teens, and families; designing and distributing promotional materials for activities; recruiting MBL Club members and volunteers.

Responsible for managing public inquiries, maintaining web content and calendar. Other projects include writing event-related press releases, designing event promotional materials, assisting with seminars and annual summer concert during the MBL's 125th Anniversary summer, and coordinating MBL summer tour program and appreciation events. Upon completion of summer responsibilities was hired as a temporary communications assistant.

Career

TeenLife Media, LLC

Communications/Administrative Assistant

While working as a communications liaison for this company matching college-bound teens with volunteer opportunities, was charged with coordinating the firm’s Boston community service fair. Using targeted, one-on-one and social media outreach, combined with customized opportunities for advertisers and sponsors, contributed to securing more exhibitors than in previous years. The event hosted over 1,000 students, and was the most successful in the company’s history.

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Career

UMass Boston

Bachelor of Arts (B.A.) cum laude, Early Education and Care in Inclusive Settings

McGill University

B. Ed., English

Groton School

Professional background in digital marketing, public relations, branding and social media management. Interested in UX and web design.