Mary Kay Inc.
Sr. Social Media Specialist, Global Digital Marketing
August 2014 — Present
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Responsible for managing the brand message and personality across various consumer touch points such as digital, social, web-only video, TV, OOH, print, branded entertainment, promotions and activation programs. Provide a foundation for creative expression regardless of communication platform grounded in consumer insights. Develop creative principles and assets to guide multiple agencies and internal cross functional teams.
Responsible for development of digital marketing strategy and execution for Snapple, Mott's, Hawaiian Punch and the non-carbonated beverage portfolio.
Responsible for development of digital marketing solutions for DPS brands including Sun Drop, Sunkist Soda, 7UP, Canada Dry, A&W Root Beer, Hawaiian Punch, Mr & Mrs T Bloody Mary Mix, Margaritaville mixers and Rose’s non-alcoholic mixers.
Manage execution, optimization and reporting/analytics for digital marketing strategies across creative, social, media and mobile. Responsible for delivering a flawless consumer experience across brand websites, brand Facebook communities, national and local digital media campaigns, national consumer promotions, email database/CRM, paid search, and other emerging media initiatives. Daily management of external agency partners and cross-functional internal stakeholders.
Graphic designer and social media consultant for The Cloverleaf Boutique and Cloverleaf Riverside at WinStar World Casino Hotel. Design logos, ads, billboards, t-shirts, novelty items, business cards, and in-store materials (tags, gift bags, brochures, etc.).
Plan, direct and coordinate production of various video, print and interactive marketing campaigns. Responsible for ensuring project goals and objectives are accomplished on time and on budget. Organize and manage internal agency process and creative development from kick-off to completion for integrated regional McDonald's campaigns.
Member of Moroch’s Digital Core Team formed to educate and inform agency employees on emerging technologies, interactive and social media trends, and how this can help their clients.
McDonald’s, DFW Catholic Diocese Vocations Awareness Program, www.moroch.com
Managed budgets and timelines for interactive projects and integrated initiatives. Initiatives primarily include flash banners, website development, and rich media executions. Responsible for managing budget, requirements, scope, risk, resource allocation. Liaison between all interfacing project parties for integrated campaigns: media, creative, interactive development, production, new business development, and account management professionals. Development and implementation of internal process for developing interactive projects at Moroch.
McDonald's, Travel Channel, Western Union, Pure Fishing, Mockingbird Station, Dart, DFW Airport
Artist and designer of print ads, banner ads, websites, and internal presentation materials. Creative contributions include concepting, free-hand illustration, print design and production, retouching, pre-press production and color management.
McDonald's, Mrs. Baird’s, Travel Channel, Dart, DFW Airport, Mattress Giant, Moroch New Business
District 10 Addy's: Bronze
Designed t-shirts and promotional materials for various organizations including OSU athletics. Worked one on one with clients to discuss their vision and deliver an original t-shirt design. Designed logo and promotional materials for student run summer concert, Orange Peel 2007.
Primarily assisted McDonald's PR and account service team with Ronald McDonald House Charities scholarship programs. Aided in planning, organizing, program design, decorating, and running RMHC/African-American Future Achievers and RMHC/HACER scholarship banquets. Worked with account team on McDonald's and Dallas Parks and Recreation “Summer of Family Fitness” outdoor events.