Public Relations Intern
March 2013 — Present
• Coordinate and support media opportunities with news outlets and trade publications - Today Show, AP, GMA, ABC News, CNN, AdAge, Live Well Network and MTV2
• Strategize brand promotions for product launches, market tests and menu modifications - Doritos Locos Tacos and Waffle Taco
• Manage and monitor conversation through reactive programs to protect the brand.
• Establish and maintain cross-functional relationships with franchisees, external agencies and internal departments including Social Media, Digital, Legal, Operations, Foundation and Product Development teams