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Wendy Kwan

Wendy Kwan

Online Community Manager

Splash Effect

Toronto, Canada

Online Community Manager, Splash Effect

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Splash Effect

Online Community Manager

Administers related social media content to engage end-users for the client, including Ryerson University's Ted Rogers School of Management (@TRSMRyersonU; over 50% increase in followers), and job matchmaking website WhoPlusYou (@WhoPlusYou). Assists in strategizing a consistent brand voice by publishing content on a timely basis for the most opportune exposure. Builds and moderates online relationships between potential social media followers.

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Ryerson University

Social Media Specialist

Proactively engages students on Twitter to create a vibrant Ryerson online community. Maintains the official Twitter, Foursquare and Vine accounts for Ryerson University (@RUStudentLife). Promotes both student and university organized events across campus through social media. Organizes and manages promotional giveaway contests on Twitter and Facebook for the Ryerson student body, particularly film screening passes. Increased Twitter followers 200% through an eight-month period between 2011 and 2012.

Career

TEDxRyersonU

Outreach & Social Media Associate

Marketing committee member for TEDxRyersonU 2012. Provided assistance in developing an elaborate marketing strategy for a day-long conference for over 500 delegates. Curated an intensive social media marketing campaign on Twitter and Facebook, which included strategically scheduled content for web graphics and blog posts. Successfully promoted the event hashtag #TEDxRU to #1 position on Twitter trending list nationwide while in duration of the conference.

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Ministry of Government Services

Web Assistant

Student Summer Experience position at the Strategic Marketing and Communication Unit; I&IT Infrastructure Technology Services; Innovation, Controllership and Strategy (ICS). Updated the organizational intranet portal using WordPress software; converted PDF files to become accessibility friendly Word documents; developed training materials for I&IT managers; managed the manager collaboration website using Windows SharePoint Services 2.0 software.

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Hudson's Bay Company

Sales Associate

Successfully influenced customers' buying decisions by communicating information about brand quality and providing advice during fashion fittings. Maintained store displays to improve company and store profitability. Reorganized fashion departments within the store.

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Ministry of Community & Social Services

Office Administrator

Student Summer Experience position at the Family Responsibility Office, Finance and Administration department. Maintained legal case documents for active and archived cases. Organized filing records for all provincial cases according to organizational standards. Recorded confidential information on legal parties onto database system through Microsoft Excel.

Career

Vital Link Ice Cream & Event Marketing

Sales Representative

Represented Nestle Canada in selling ice-cream and frozen treats to visitors at major events. Managed a balance of $200 daily. Operated from cart of a regulated amount of products.

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CT Media

Online Editor

Most Valuable Masthead Member for 2010-2011. Managed website using WordPress software; coordinated weekly online publishing schedule. Maintained social media accounts such as Twitter and Facebook, and increased Twitter follower numbers by at least 200.

Career

Cornerstone Group of Companies

Data Entry Clerk

Keyed in confidential participant data for nation-wide CIBC Run for the Cure event. Applied vital data entry skills (68 wpm) to break a team data entry record. Used company-specific software to manage information database.

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Ryerson University

Bachelor of Commerce (BCom), Global Management Studies