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Wendell Willat

Wendell Willat

Social Media Strategist - Lines of Business

Blue Shield of California

Social, Content, Digital Marketing


Blue Shield of California

Social Media Strategist - Lines of Business

Built social brand strategy, increased engagement and reach over 400%.
Created and managed two annual contests (Thankfulness and Healthy CA) that increased Page Likes by 8%.
Used Facebook Power Editor to launch 7 paid campaigns with >3% CTR and exceeded KPI's for CPE and CPC.
Interfaced with PR Agency to build strategy for branding, social, and content for enterprise wide rollout.
Owned blog strategy with content calendar including responsibilities for content manager position.
Built Twitter strategy for cross-marketing with SF Giants.

Career medium 01
Career medium 04

Nextive Solutions

Digital Marketing Manager | Business Development

Created company’s integrated online BtoB marketing plan resulting in 40 new mobile development clients.
Integrated social learnings to sales and project managers for increased efficiency.
Recognized emerging trends at conferences, bringing technology and ideas to company for brand leaders
Consulted on marketing, gameplay, virtual goods, for over 15 social and casual games.
Collaborated with executives and international team increasing MAU/DAU by 50% through social tools



Online Marketing Consultant

Directed growth of QeoQpons mobile shopping app to number 5 in Android store / 4.5 Stars in iTunes.
Oversaw Flurry and online marketing campaign resulted in more than 1mm downloads.
Designed app’s social/viral features - increased engagement more than 25%.
Developed in-app marketing drove sales over 200K.
Added over 500K uniques/year via Facebook and Twitter campaigns.

Career medium 03
Career medium 05

Triporama Inc

Founder | Chief Marketer

Developed 2.0 social travel company from concept to positive cash flow more than 200K.
Created and ran company’s online marketing resulted in 10% revenue growth.
Cold-called top-tier travel provider, networked with decision makers, signed over 50%
Travel + Leisure Top Travel Website for 2009.



Content Marketing Director

Career medium 02

W2 Digital Marketing

Founder, Chief Marketer

We dig in to really get to know and understand your customer and brand and then create a clear online strategy, including content, to achieve your revenue goals. Listen, Build, Measure, Repeat.

Contact us for a client list and to learn how we can increase web engagement through social, content, and online marketing.


Live Out Loud

Social Media Director | Online Marketing

Created strategic social media marketing campaign increased sales by 25%.
Grew social engagement across 5 platforms as much as 300%.
Built Blog and e-newsletter marketing added 25K new leads to Infusionsoft per year.
Consulted, built social campaigns for 20 + new businesses - increased sales by minimum of 10%.

Career medium 01

Tamalpais High School

College of Marin

California Institute of the Arts

Theatre Arts Certificate