Blue Shield of California
Social Media Strategist - Lines of Business
October 2014 — Present
Built social brand strategy, increased engagement and reach over 400%.
Created and managed two annual contests (Thankfulness and Healthy CA) that increased Page Likes by 8%.
Used Facebook Power Editor to launch 7 paid campaigns with >3% CTR and exceeded KPI's for CPE and CPC.
Interfaced with PR Agency to build strategy for branding, social, and content for enterprise wide rollout.
Owned blog strategy with content calendar including responsibilities for content manager position.
Built Twitter strategy for cross-marketing with SF Giants.