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Walter Doublestein

Walter Doublestein

Sales Development Manager

Mondo Studios

Goodrich

Sales Development Manager at Mondo Studios

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Mondo Studios

Sales Development Manager

Work to develop and expand our sales programs with current and existing partners to grow our footprint with client in the field of web and mobile games and entertainment.

Career medium 04
Career
Career medium 01

BBDO Detroit

VP Videogame Integration and Emerging Media

Direct and oversee the development of all new media activities

Engaged clients at Director, Vice President and Executive Vice President levels

Develop integrated marketing solutions utilizing “advergames” and retail game partners

Interface with all levels of management within BBDO Detroit and DaimlerChrysler

Act as the liaise between our team and outside contacts including the client, media, and vendors

Oversee the activities of 4 direct reports and supervise and guide the actions of other gaming related touch points beyond the agency

Creative scripting, development and delivery of branded games, webisodes, webcasts, podcasts and other unique broadcast matieral

Clients include: DaimlerChrysler, Organic, PHD, Electronic Arts (EA), Microsoft, Activision, Ubisoft, Eidos, Yahoo, WildTangent and many other companies

Career

BBDO Detroit dba InterOne Mexico

Director Ross Roy/InterOne Mexico

Responsible for all aspects of the InterOne Mexico office including direct mail, telemarketing, database development and training

Supervised a team of 7 project managers, 3 creative directors and their vendors to develop a comprehensive marketing program for DaimlerChrysler de Mexico

Oversaw the development of the first owner loyalty program of its kind in Mexico, Primero el Cliente, which served to promote DaimlerChrysler vehicles while enhancing the relationship between the Mexico dealer body and their customers

Created new opportunities through relationships established with our partners in Mexico

Career medium 04
Career
Career medium 03

Yahoo

Ad Solutions Senior Manager

Develop and oversee the implementation of traditional and customized media opportunities

Created multiple “custom” opportunities from pre-existing programs including Daily Games and making Branded Games a turnkey sales opportunity

Collaborate with sales teams and internal stakeholders to develop specific solutions for their clients

Work with Games Team to develop compelling saleable content

Develop project timelines and oversee the development of custom programs

Clients include: Automotive, CPG, Pharmaceutical and Entertainment

Career

Channel M

VP Videogame Integration

Create, direct and oversee the development of in game integration opportunities for consumer brands

Established Channel M as a key player in the in game advertising space
Engaged clients at all levels including Director, Vice President and Executive Vice President levels

Develop integrated marketing solutions utilizing branded games, retail games, and our Channel M venues

Act as the liaise between our team and outside contacts including the client, media, and vendors

Clients include: DaimlerChrysler, Lexus, PHD, Ryobi, Progressive Insurance, Electronic Arts (EA), Microsoft, Activision, Atari, Take 2 Games and many other companies

Career medium 06
Career
Career medium 04

BBDO Detroit

Director Jeep and Dodge International Advertising

Oversee all aspects of Jeep and Dodge Brand international marketing, including television, print media and target direct mail

Development of communication and creative briefs for each vehicle in the Jeep and Dodge international line ups

Development of marketing, loyalty, and buzz program concepts created in harmony with overall brand messaging conveyed through TV, print and online

Work with our international office to modify existing creative treatments for local market usage in order to maximize their marketing budgets

Interact on a daily basis with US Brand teams to ensure that our marketing messages globally were similar in terms of message to reinforce brand messaging and identity

Career

Alma College

Bachelor of Applied Science (B.A.Sc.), Business Administration and Management, General