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W. Thomas Adkins

W. Thomas Adkins

Associate Director of Marketing and Public Relations

Theatre Development Fund (TDF)

Brooklyn, NY

Associate Director of Marketing and Public Relations at Theatre Development Fund (TDF)


Theatre Development Fund (TDF)

Associate Director of Marketing and Public Relations

Increased TDF Membership by 18% in four months (original plan called for goal within three years). Plan and execute marketing campaigns for TDF services including TKTS, Membership, TAP (Accessibility Program), Education, Costume Collection, and more. Internal graphic design. Coordinate public relations and press releases with Director of Marketing and Public Relations.

Career medium 01
Career medium 03

Alcestis Ascending: A Rock Myth

General Manager

Managed budget and coordinated logistics for cast and crew's transition from Alabama to NYC for Off Broadway production. Created promotional artwork and managed website. Managed day to day finances, marketing/press relations, and sales.


Theatre Development Fund (TDF)

Associate Director of Ticket Programs

Helping manage the ticketing programs; procure offerings from Broadway, Off Broadway, dance and music producers; manage ticket allocations; develop print and digital marketing materials; implement TDF’s newest ticketing service, the Off-Off@$9 program which has helped to increase audiences at hundreds of Off-Off Broadway companies in its first two years.

Career medium 04


Web & Graphic Designer

Designed layout and artwork for and maintained the website for KCACTF Region IV.

The University of Alabama

Assistant Professor/Director of MFA Theatre Management Program

- Doubled sales income from $50,000 to more than $100,000 per year through aggressive student marketing and guerrilla marketing campaigns.
- Develop and maintain annual operations and marketing budgets in cooperation with area heads and accounts mgr
- Serve as liaison to College of Arts & Sciences Development, prepare development proposals, research prospective donors, manage donor relations
- Develop/implement marketing plans for 12 show season
- Managed six graduate assistants plus 40-50 undergraduate assistants in daily marketing/customer service/fundraising duties.
- Develop and maintain website for UA Theatre and Dance, including e-marketing through ListServ, Myspace, Facebook and online ad swaps with local retail/restaurant partners
- Develop partnership with area vendors and/or organizations for cross-promotion
- Serve as publications coordinator for all materials including playbill, graphic design, direct mail, brochures, etc.
- Produce yearly student showcase in NYC

Career medium 03

Dammit, Shakespeare!

Producer/General Manager

Produced $5,000 off-off-Broadway production at Urban Stages Theatre in NYC
Managed day to day finances, marketing/press relations, sales, and company logistics

Alabama Shakespeare Festival

Graduate Assistant

Career medium 01

Clarence Brown Theatre

Company Manager

- Prepared/managed annual operating budget for artistic salaries, housing/logistics, union dues, royalties, etc.
- Responsible for yearly banking, finance, and line of credit
- Processed actor/artistic staff payroll, including union pension/health reports, vacation pay, etc.
- Secured rights to produce through licensing and individual agencies and negotiated royalties.
- Assisted/advised Producing Director and Managing Director in negotiating contracts with national professional organizations/unions: AEA, SSDC, TCG, LORT, etc.
- Represented Clarence Brown Theatre Company at local and national conferences presented by the League of Resident Theatres, Theatre Communications Group and more.
- Coordinated local and national (minimum of twice yearly) AEA auditions. Responsible for the management of approximately 1000 AEA auditionees annually plus 800-1200 student auditionees for non-AEA productions.
- Served as the primary contact and liaison for AEA and SSDC unions


University of Alabama

MFA, Theatre Management

University of Tennessee-Knoxville

Bachelor of Arts (B.A.), Theatre