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Vrushali Paunikar

Vrushali Paunikar

Senior Product Manager, Consumer Applications

Rocket Lawyer

AL

Senior Product Manager

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Rocket Lawyer

Senior Product Manager, Consumer Applications

Rocket Lawyer, Inc

Product Manager, Legal Advice

Dynamic Signal

Product Manager

Career medium 03

Applied Predictive Technologies

Associate Product Manager

• Design interactive wireframes of new features and enhancements for Test and Learn for Sites and Test and Learn for Media using tools such as Balsamiq Mockups and Firebug
• Manage development plans for several product teams by directing engineering resources between sub-projects, communicating specifications, and prioritizing the right new features to meet needs of current clients and prospects
• Handle all communication with internal and external clients including analytical questions, feature requests, and bugs
• Write and execute acceptance tests and FitNesse tests to ensure product quality
• Create algorithms for APT analytical tools such as detecting natural price or media experiments in a network of sites and optimizing the targeting of where to roll out business initiatives to maximize profit
• Write and manage wiki documentation for all products to increase transparency for consulting staff

Career

Applied Predictive Technologies

Business Consultant

• Conducted data driven analysis using statistics and regression modeling methodologies to guide multi-million dollar strategic decisions. Examples include:
o Major Consumer Product Goods Company – measured price elasticities across products; optimized space/shelf allocation between core product categories; assessed effect of TV advertisements, in-store sampling and other promotions
o Major big-box retailer – calculated returns in capital investments like remodels and refreshes, measured cannibalization due to new store openings and incursions due to competitor openings
o Major coffee shop chain – developed a model to pick locations for new store openings
• Maintained and built strong client relationships across nine teams which lead to faster roll-out and renewal decisions
• Established a culture of testing business activities at client sites by educating clients about testing best practices, leading training sessions, and serving as an analytical advisor to support client-driven analyses
• Led large volume data collection, loading, management and auditing for all client relationships using MS SQL Server
• Aided sales efforts by creating demos to showcase APT products and our value proposition

Career medium 05
Career
Career medium 03

JPMorgan Chase

Intern

• Managed one cycle of new product “ideation” for the revenue service team, which included organizing focus groups, drafting concept proposals, sizing potential markets, and submitting proposals to the legal team
• Worked with vendors and analyzed survey data to conceptualize an affinity product targeted towards women

Career

VMware

Intern

*Formulate Total Cost of Ownership and Return on Investment calculators to used used by sales engineers, shortening the sales cycle.
*Design and execute training for solutions marketing tools like the calculators.

Career medium 06
Career
Career medium 04

Shanth Interactive

Marketing Intern

•Conducted competitors analyses for clients to be used for product positioning
•Researched and created speaking opportunity grids for clients increasing awareness of firm

Career

Carnegie Mellon University, Annual Giving Program

Student Ambassador

•Updated Alumni on university, developing interpersonal skills while maintaining student-alumni relations
•Solicited donations from alumni for support of university, maintaining a 20% giving rate, a factor in school rankings

Career medium 06
Career
Career medium 04

Stanford University Economics Policy Research Department

Research Intern

•Followed the status of US steel companies since the 201 Remedy, a law implemented in 2002 that put safeguards on US steel industry, identifying characteristic strengths needed to survive for companies in industry
•Compiled spread sheets of trade data of steel industry easing research process for employer
•Evaluated the effects of remedy through accumulated research, drawing conclusions about the effectiveness of law

Career

Mission San Jose High School

Carnegie Mellon University

BS in Business Administrations, Finance and Information Technology