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Vito Di Gioia

Vito Di Gioia

Marketing and Business Development



Marketing and Business Development at F.I.G.C. - Federazione Italiana Giuoco Calcio (Italian Football Association)






Marketing and Business Development

Head of function/projects reporting to CEO
Promotion, CRM and Digital Media:

• Develop and manage Customer Relations activities (Football Relations Management)
• Develop and manage FIGC digital and multimedia activities (Web&Community, Social media, E-commerce, content and digital marketing)
• Develop new commercial assets for exploitation
• Develop and manage products and events communication
• Manage Consumer Experience, Market Research & Insights
• Develop Special Projects

Major Projects: Start up 1st CRM & Fidelity Program; Development of new multimedia web portal; Launch of new Direct Marketing Program; Development of Youth sector sponsorhip program; Social Media Strategic plan

Marketing Strategies & Business Development:
• Ensure execution and management of major sponsorship projects (up to May 2010)
• Develop, plan and manage promotional and advertising rights
• Analyse and develop brand extension initiatives (licensing development)
• Manage National Teams events commercial rights

Major Projects: Marketing Responsible LOC Uefa Champions League Final Rome 2009; Development of the project sponsorship TIM 2006-2010; development and management co-marketing and PR activities Dolce&Gabbana/National team 2006-2010; Development merchandising programs and sponsor activation Ferrero SpA 2007-2010 ; management licensing activities PUMA sportswear,

Career medium 04
Career medium 01

Benetton Group

Head of Strategy & Business Development

• Develop the corporate strategic plans and vision closely with the board
• Identify new opportunities (product development, licensing projects and partnerships) which support the business portfolio development
• Understand the marketplace (customers and competitors) in order to clearly communicate the vision for the company to the board.
• Execute the company's long and short-term marketing plans closely with the VP Marketing in support of corporate strategic plans
• Manage the marketing and product research initiatives as well as competitive monitoring and assessment

Relevant projects: Benetton industrial plan 2004-2007; South american market JV proposal offer; Licensing plan 2004/2005; Asian market development plan; Supply Chain & Sourcing process analysis; Brand assestment survey 2003; Market price survey 2003; Merchandising Plans SS 04, FW 05; Development of a commercial partnership with a leading TLC company (TIM) ; Development of an industrial partnership with a global textile company (Lycra – Invista); Development of a marketing agreement with a national food retailer (Autogrill)


Fiat Group

Business Strategies manager

• Develop the Holding’s strategic planning for Financial and Automotive services
• Identify new opportunities trough product development, partnerships and acquisitions
• Develop global marketing initiatives: new products/services, format, distribution channels
• Manage the Business analysis and marketing research team
• Oversee and monitor the process for developing and implementing budgets within business units and JV partners
• Supporting new organizations/start up initiatives defining a marketing strategy aimed at positioning each product correctly and increasing market penetration

Relevant projects: Originate a new Joint Venture supplying CRM services to both Fiat Group and open market; Originate and execute new Joint Ventures with ACI Group aimed at provide a wide range of automotive services for the Italian market (Targasys;TSystem,TargaAssistance,Targafin); Originate a strategic alliance proposal with a global leader in financial services; Contribute to Fiat Auto strategic plan with reference to Financial and Automotive services; Start up of the new ENEL-FIAT (Leasys) Joint Venture in the fleet management business; Manage complex divestiture deal (Fidis retail) with reference to Information memorandum and due diligence process.

Career medium 05
Career medium 04

Vodafone Italia

International marketing manager

• Manage the Omnitel international products and services proposition within the Vodafone portfolio across Europe
• Establish an ongoing relationship with Vodafone Global organizations across Europe, enhancing the exchange of information and providing strategic support to the business growth in Europe.
• Responsible for the P&L of the Omnitel international products and services
• Manage and monitor the service by using business metrics and analytics with the goal to identify and develop programs that will improve revenue and profitability.
• Manage international tenders and proposals issued by global corporate clients.
• Oversee the global products and technolgies development

Relevant projects: Launch of a new pricing structure scheme for roaming services; Launch of the first global product across Europe by Vodafone; Omnitel representative at MOU international working groups; Global tenders awarded for more than 10,000 new acquisitions; Managed revenues increased to 150 mil €.


Telecom Italia Mobile

Business Development Manager

• Develop the business portfolio by scouting/identifying new market opportunities (Acquisitions or Operation Licenses) closely with the VP business development.
• Identification of potential competitive and operational risks associated with the target opportunities (pre-deal evaluation)
• Project manage the preparation of tenders and proposals
• Contribute to Deal structuring and assist to contract’s agreement
• Lead cross functional teams of Due Diligence investigation
• Support Start up initiatives by delivering strategic and operative plans (Business integration planning and implementation)

Relevant projects: Acquisition of the UMTS license in Spain; Bidding offer for a GSM1800 license in Hungary; Beauty contest process for a GSM license in Czech Republic; M&A Transaction regarding a leading mobile operator U.K.; M&A Transaction regarding a leading mobile operator in Germany; Participation to the Privatization process of the wireless communication market in Poland; Amena Movil’s start up and commercial launch in Spain.

Seconded as project manager from Telecom Italia Mobile to the controlled company Mobilkom Austria with overall responsibility for the start up of a newly created function, in contribution to the implementation and measurement of the marketing plan through customer, competitor and market analysis, product research and new customer research. Particular focus on competitive pricing analysis through property developed tools.

International Business Development – Senior Assistant.
Main activities:
• Build business plans for projects evaluation (design, production and sensitivity analysis)
• Produce the competitive price analysis and market forecasting
• Develop capital expenditure programs and cash flows projections
• Contribute to due diligence in-depth investigation
• Support legal transactions and international tender process

Career medium 01
Career medium 03

Telecom Italia Mobile

International Marketing - Assistant

International Marketing - Assistant
Main activities:
• Design and execute quantitative and qualitative market research
• Develop ad hoc analysis by segments and propositions (cluster and conjoint analysis)
• Analysis of customer behaviour and understand performance and usage of propositions to drive segment plans and new products development
• Build business plans for products and define revenue streams and projections by territory
• Manage the competitive monitoring and assessment with particular focus on products development


SDA Bocconi


Università Ca' Foscari di Venezia

Master, Business, Management, Marketing, and Related Support Services

Università degli Studi di Bari

Bachelor of Business Administration (BBA), Economics

Friedrich-Alexander-Universität Erlangen-Nürnberg

Erasmus, Economics

LIsceo scientifico A. Scacchi

High School, Mathematics and Science