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Virginie Texier

Virginie Texier

e-Marketing Manager

Lacoste

Paris, Other

Digital Manager

Message

9

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"I never dreamed about success, I worked for it". Estée Lauder

Lacoste

e-Marketing Manager

The Lacoste legend was born in 1933 when Rene Lacoste revolutionized men's dress codes, by what has now become the classic LACOSTE polo.
75 years after its creation, Lacoste has become a brand "lifestyle" elegance and relaxation.

I am taking care of the traffic's creation and DB recruitment on 5 out of Lacoste eShops (AT, CH, DE, FR and UK). Thanks to an important budget, I am dealing with a couple of drivers as SEM, Search, eCRM, Affiliation, Shopbots...

Career medium 04
Career
Career medium 05

Aleteia

Media Partners Manager

Aleteia is a start-up, with the ambition to be a News aggregator in 6 language (including Arabic) to become one of the biggest WorldWide Digital Network.

- Launching a BtoB marketing department – softwares’ choices, road map’s plans, targeting the media partners.
- Keep motivating the Partners’ team, composed by 6 Language Leaders – via Nutshell.
- Launching the recruitment program: adhesion of 1095 media sites partners.
- Setting up the global loyalty partnership program through the most important partners (Google, JMJ, H2oNews).
- Creating the CMS for partners: profile’s users, services’ uses, website traffic growth, … (AdHoc CMS set up).

Career

DIM (DBAeu Group)

Digital Manager

DIM is the leading mass-Market Underwear compagnie on French market. DIM designs, produces and retails men and women lingerie, which is sold in 15 countries.

As an Internet Manager, I was responsible for the following tasks:
- Launching the digital marketing department – attached to DIM International Brand Department.
- Managing an Internet Budget with KPI objectives to follow: negociations, Internet development activities, projects reporting.
- Recruiting and animation opt-ins into the e-CRM programme (consumer testing, online coupons, members’ interests): + 60% with 350k@.
- Supporting and assisting the branches established in different countries – Belgium, Greece, Switzerland, Spain, etc. for their product web sites and media campaigns.
- Developing Branding contents (YT channel, SEO, Social Media video, articles, collections...).
- Coordinating Media Campaigns: Media Plans, SEO, search, E-mailing campaign, Facebook.
- Marketing Brand development: management of bloggers, Rugby players Icons.
- Implementing the DIM eCommerce web site‘s version.

Career medium 04
Career
Career medium 01

Marcel Interactive (Publicis)

Web project Manager

September 2006 - April 2008 (1 years 7 months) • Paris, Ile-de-France
Publicis Net (absorbed by Marcel) is one of the most awarded web agency for its creativity. I worked for the following clients: DIM, L'Oréal, ALICE, Hewlett Packard, ING Direct and eBay.

As an Account and Project Manager, I was in charge of:
- Leading a Production Team, making business development plans and supporting / Assisting Clients
- Production Follow up: conception of contents and website structure, graphic design, web development, e-video production.
- Managing Commercial and Clientele Relations: cost estimation, budget management, business development, client support, counseling, project reporting.
- Responding invitation to tender and counselling on strategic digital brand vision
- Making Marketing Research : market specificities, users’ needs and profiles, ergonomic benchmarks, etc.

Career

ISCOM

The College of Westchester