DIM (DBAeu Group)
April 2008 — September 2011
DIM is the leading mass-Market Underwear compagnie on French market. DIM designs, produces and retails men and women lingerie, which is sold in 15 countries.
As an Internet Manager, I was responsible for the following tasks:
- Launching the digital marketing department – attached to DIM International Brand Department.
- Managing an Internet Budget with KPI objectives to follow: negociations, Internet development activities, projects reporting.
- Recruiting and animation opt-ins into the e-CRM programme (consumer testing, online coupons, members’ interests): + 60% with 350k@.
- Supporting and assisting the branches established in different countries – Belgium, Greece, Switzerland, Spain, etc. for their product web sites and media campaigns.
- Developing Branding contents (YT channel, SEO, Social Media video, articles, collections...).
- Coordinating Media Campaigns: Media Plans, SEO, search, E-mailing campaign, Facebook.
- Marketing Brand development: management of bloggers, Rugby players Icons.
- Implementing the DIM eCommerce web site‘s version.