December 2012 — December 2013
I assisted Next Digital-KL clients in managing and writing for their social media accounts as well as creative projects and on-going campaigns.
Most of the clients we manage has different target audience, languages used for communication and objectives to reach their consumers. As a copywriter, managing social media accounts such as Facebook and Twitter for brands like 7-Eleven, Anmum, Hotlink, Maxis, and Revlon has thought me how to write for very specific target audience based on their feedback and interest.
Social media also helped me think better and come up with more creative ideas for bigger brands such as Mercedes Benz (Alive.my Campaign), revamp of The Star Properties, full-on revamp for Anmum (Website, Newsletters, dm pack, Facebook, etc.), creative pitch for Pandora, many other projects that Next Digital KL has manage to grab hold of; as opposed to being only one of the few up-and-rising digital media company in Malaysia.
I've also manage to do a couple of video projects (directing, shooting and editing) with Next Digital KL, specifically for Hotlink, Pandora, Mercedes Benz & Maxis.