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Vikram Rathnam

Vikram Rathnam

Senior Product Manager

Dell

San Francisco Bay Area

Experienced Product Manager with over 13 years of combined experience in product management, data analysis and process engineering. Demonstrated ability to establish successful business relationships, develop product features, drive product requirements, communicate with executive management, work closely with cross functiona...

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Dell

Senior Product Manager

Products: Cloud Management Platform (Dell Cloud Manager, a SaaS product), Integration (Boomi, a SaaS product), Database tools (TOAD Quest), Business Analytics (StatSoft), DELL Cloud Marketplace.
• Service product manager for a $179 million information systems portfolio with a subject matter focus on cloud technical support (best practices for SaaS).
• Crafted the integration strategy and underlying tactics for support offerings for acquired companies like Enstratius and StatSoft. Developed pricing strategy (resulting in a 15% increase in service pricing), a customer service strategy for an improved customer experience, sales enablement knowledge base and customer & executive communication plans, for the acquired companies.
• Developed a support offering strategy for Dell Cloud Marketplace (public marketplace to sell IaaS and SaaS products) to be launched publicly in Q4.

Product Line Manager, XPS Notebooks and Dell Tablets: Launched XPS 13 (DELL’s first Ultrabook), XPS 12 (Dell’s first convertible Ultrabook), XPS 10 (Dell’s first Windows-based tablet) and others.
• Supervised product management and North America marketing of XPS Notebooks and Tablets through retail and direct channels; responsible for $270M in annual sales in both DELL Consumer and Commercial segments.
• Pioneered the addition of a hardware configuration for the XPS 15 notebook that increased revenue by 60% and margin by 70% for the overall product line. Prepared business plans including marketing and product strategies to meet a goal of achieving 15% market share in the consumer tablet space. Established pricing strategy including ROI, competitive market analysis, value based pricing and product cost with the pricing team.

Software Product Line Manager & Service Pricing Manager: Built pricing strategy for various Consumer services for ~ 25 Consumer notebooks and desktops, contributing to significant increase in services upsell attach rates and Net Promoter Score improvement.

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