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Vikram Rana

Vikram Rana

Head - HNI & Data

Aircel

Mumbai, Maharashtra

Head - HNI & Data

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Aircel Ltd

Head - VAS & Data

P&L responsibility for Non Voice business comprising of Data and VAS. Driving customer adoption and usage on all Non Voice services, managing various VAS vendors, leveraging retail channel, New Product launches and Go To Market planning. Key products being Data, SMS, CRBT, MCA and Text Alerts.

Career medium 04
Career
Career medium 03

Aircel Ltd

Head - HNI & Data

Responsible for HNI Customer Base Management & DATA products vertical. To enhance Revenue extraction from the HNI base thru targeted CLM campaigns, U&R activities and innovative customer engagement programs. Additionally to drive the key vertical of DATA products thru a multi pronged approach for driving both penetration and data usage.

Career

Aircel Ltd

Head VAS - UP West

Head of the VAS vertical for UP West circle of Aircel. Responsible for driving KPIs on Revenue/Penetration/Usage with prime focus on increasing Data revenue bucket disproportionately.
VAS thru Retail and BTL activities, Branding, Youth/Campus initiatives, New Product Development and enhancing existing VAS products revenues stream and ARPUs.

Career medium 04
Career
Career medium 06

Bharti Airtel Limited

Senior Manager - National Mobile Internet Insights & Analytics

Business Planning & Consumer Insights - Mobile Internet & Non Voice. Driving Mobile Internet and Non Voice adoption on Pan-India level and revenue enhancement through sharp insights into consumer behavior and usage patterns. Use of analytics and business intelligence systems for comprehensive view of overall business at national scale.

Career

Bharti Airtel Limited

Senior Manager - Data Head (3G/2G)

Product Manager - 3G & Data Services, Mumbai circle, Bharti Airtel Ltd. (Feb'11 - Aug'11)

- Key role in launch of 3G service in Mumbai. Responsible for Mobile Internet revenues through 3G & 2G streams and for driving 3G adoption across handheld and USB Data Card segments.

- Responsible for the Revenue enhancement of Data products (GPRS/Blackberry/Data Cards/AirtelLive!) and NPD

Career medium 03
Career
Career medium 06

Bharti Airtel Limited

Assistant Manager

* Key Accounts Manager in Corporate Sales team, Delhi Circle of Bharti Airtel Ltd (Jan'08-Dec'08)
- Channel Handling and Account Management for SME accounts in Faridabad, responsible for sales of Mobile solutions

* Customer Service & Delivery Operations of International Calling Service (ICS) of Bharti Airtel Ltd (Jan'07-Dec'07)
- End to End customer service management of the Airtel CallHome customer base.

Career

Bharti Airtel Limited

Young Leader (Management Trainee)

Joined Bharti Airtel Ltd as an campus hire under the MT program called "BYLP" and was assigned to the B2B SBU of BAL called AES-Carrier. Had 2 cross functional stints in Customer Service and Business Excellence during this period.

Career medium 01
Career

Indian Institute of Technology, Delhi

MBA, Marketing

Chaudhary Charan Singh University

B.E., Electronics & Communications