About Sally Hogshead, Author, "Fascinate: Your 7 Triggers to Persuasion and Captivation"
Sally Hogshead is a nationally recognized speaker and consultant who teaches people how to communicate and captivate in a world of too little time and too much information. Over the past decade, she has assessed 160,000 people to identify a scientific approach to personal branding. Her team has uncovered surprising trends about why certain people and companies succeed. Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters. Sally is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. She frequently appears in national media including NBC’s Today Show and the New York Times. Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Sally is a 2012 recipient of the coveted CPAE award for lifetime achievement in speaking excellence. Her clients include Intel, Cisco, and GE, among others.
Interviewed by Freyan Billimoria, Director of Strategic Partnerships