About Lauren Crampsie, Worldwide Chief Marketing Officer, Ogilvy & Mather
Recently appointed Worldwide Chief Marketing Officer of Ogilvy & Mather in January 2012 from her post as CMO of North America, Lauren Crampsie has helped oversee a dynamic revitalization of the O&M brand. Under Lauren’s watch, O&M was named an Ad Age “Agency to Watch” in 2011 and “Stand Out Agency” in 2012 and 2013. During this time she oversaw the agency’s account acquisition strategy by helping to bring in clients like Aetna, Cabela's, Gap, NASCAR, Philips and SC Johnson. In her new role she is responsible for continuing to market the O&M brand and as well as remaining responsible for new account acquisition in North America.
Lauren brings the resources of O&M’s global network and integrated communications capabilities to bear on prospects’ strategic marketing issues, as well as strengthening O&M’s internal and external marketing and communications initiatives. Lauren was named CMO of North America in May of 2010, a first in the company’s history. An innovative marketer, she goes the extra step in working with new clients. After helping secure the GAP business, Lauren served as the account’s Managing Director, overseeing the development of a dramatic new brand launch scheduled for early 2012. She was named an Ad Age “Woman to Watch” in 2011, and was named one of The Adweek 25, a list of most influential Twitter voices.
An 8-year O&M veteran, Lauren quickly rose through the Business Development ranks and became the youngest Partner, then Senior Partner in the history of the agency. After 3 years, Lauren was named Director of Business Development. Throughout her time in Business Development, Lauren has lead the acquisition of many clients on O&M’s client roster including, Motorola, British Airways, Time Warner Cable, UnitedHealthcare, Sears Holdings, Thomson Reuters, Six Flags, Slim-Fast, Stolichnaya Vodka, UPS, Citizens Bank, IKEA, Tabasco, and Gap. She has also built the agency’s first “New Business Machine,” creating strategic communications, launching prospecting efforts and developing agency marketing and business development plans.