Victoria 'Vix' Reitano
New York, NY
I'm a digital rebel WITH a cause. I started CreatiVix Media to make digital media manageable for all brands, individuals and entrepreneurs. Selling yourself online isn't easy but it is manageable when you have a plan and the system to get there -- which is what I'll teach you!
Social Media. News. Entertainment News. Digital Production. Web Design. Web Contests. Web Campaigns. Newsletters.
Founder, CEO, Chief Digital Producer
August 2015 — Present
Hi there, I’m Vix. I am the Founder, CEO, Chief Digital Producer at CreatiVix Media, a consulting agency dedicated to making social media marketing manageable for celebrities, talent, entrepreneurs and brands. Social media isn’t complicated — you have to know how to manage it. If you have a plan, you can’t fail and, lucky for you, CreatiVix Media has a plan for every brand.
Creative Digital Producer
October 2014 — August 2015
Managed digital assets, video production and project budgets. Coordinated freelancers’ work schedule, freelance contracts and asset delivery, to internal and client teams. Reviewed agreements for client work to assess resources needed and allocate time accordingly.
Digital Producer, The Meredith Vieira Show
March 2014 — September 2014
Created all social channels for The Meredith Vieira Show. Managed social and content strategy on all platforms. Managed talent social content strategy and community management. Coordinated the build of MeredithVieiraShow.com. Worked with the marketing department on media buys and paid social campaigns.
September 2013 — February 2014
Managed bethenny.com editorial calendar, pulled videos from show for bethenny.com, assisted with social strategy for “bethenny” properties.
Assisted with social media posting. Managed analytics and generated reports for social media and Web properties.
LIVE with Kelly and Michael
June 2012 — September 2013
Created a voice for Google+ and GetGlue and successfully managed both.
Produced the first Google+ hangout for the brand to coincide with the first Viewer’s Choice Show. Built relationships with Facebook, Google+ and Twitter. Worked with BuddyMedia to create campaigns on the Web, including a first-ever Web-edition of the travel trivia. Produced promos for on-air to
promote growth on social media. Produced daily on-air Inbox segment during live show.
Assistant Editor/Social Media Coordinator
January 2011 — May 2012
Covered the mobile, ALM, Agile, IP protection and security beat for SD Times. Created and managed social media profiles related to SDTimes.com. Organized campaigns, tweets, and determined which new social networks would be most beneficial for SDTimes.com to investigate. Educated team members on social networks and strategies.
University Chic Media
Freelance Managing Editor
January 2011 — September 2011
Managed team of intern freelancers. Coordinated editorial calendars, Managed website production. Handled creative direction for social media. Coordinated/managed Twitter chats on a weekly basis.
Local Editor, Commack Patch
June 2010 — December 2010
Maintained the news site, managed a team of 15-30 writers, managed an
editorial calendar, updated Facebook and Twitter four to five times a day, seven days a week. Managed the fan base on both networks and produced up-to-date, fact-checked Web content daily. Created multimedia packages - including articles, video and social media add-ons - on a daily basis.
Online Editorial Intern; This Old House magazine
September 2008 — April 2010
Managed social media sharing for articles posted to ThisOldHouse.com. Coordinated production of articles on ThisOldHouse.com. Contributed to content strategy and content series strategy for social sharing and
publication on ThisOldHouse.com
Quinnipiac University allowed me to gain real-world experience while completing my degree.
In order to be irreplaceable, one must always be different. -- Coco Chanel