Petaluma Creamery - Spring Hill Cheese Co.
Managing Director: Branding & Marketing
June 2014 — Present
Planned, coordinated and hosted public events including, Artisan Cheese & Craft Beer Festivals, Post Parade Showcase - Tournament of Roses with California Milk Advisory Board.
Sold butter and cheese lines into retail grocers: Mollie Stone’s, Erewhon, Lassen’s and Gelson’s markets creating a launching pad for greater revenue streams.
Re-imagined, designed, and executed rebranding of three product lines, keeping the historical feel and micro-targeting step-up shoppers with refreshed logos, labels, collaterals, ads, and social media.
Clarified brand core values, wrote brand story, and extended branding into new acquisitions.