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Victoria Caña

Victoria Caña

Business

Deloitte

New York City, NY

Human Capital Analyst by day, Urban Adventurer by night. Victoria is an ambitious young New Yorker who enjoys writing her life story as though she's the protagonist of a novel, observing the world from as many angles as possible, laughing until her stomach hurts, and helping other people achieve their dreams.

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Victoria Speaking at NYU's Weekend on the Square

Every year, NYU hosts Weekend on the Square, a celebration for admitted students featuring performances and greetings from current NYU students, faculty, alumni and staff. Victoria was chosen out of hundreds of other applicants to share her NYU experience on stage with admitted students and their families.

Deloitte

Human Capital Analyst

AOL

Account Management Intern

• Collaborate with account managers to optimize partner performance
• Aid in the quality assurance of product implementations on partner sites
• Calculate payments for corporate partners including Microsoft and Time Inc.
• Lead audit of AOL video systems to ensure accuracy across databases
• Support partnership with NBCUniversal by implementing video strategy

"I figure if a girl wants to be a legend, she should go ahead and be one."
Globe Trotter
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La Alhambra, Spain

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Santorini, Greece

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Tokyo, Japan

FindSpark

Digital Media Assistant

• Worked with CEO to produce career development conferences and workshops
• Authored and edited blog posts, website copy, mass emails, and event materials
• Executed digital marketing efforts aimed at bringing in new community members
• Maintained FindSpark website, databases, and event management platforms

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360i

Insights & Planning Intern

• Supported development of customized research that provided actionable insights for clients including Canon, Ben & Jerry’s, Trident, Oxygen, Subway, Smirnoff, Univision, and Clinique
• Identified valuable brand conversations and personas on social media using Crimson Hexagon, Radian6, and Sysomos
• Conducted research with Brazilian sister agency LOV for global thought leadership piece on Twitter usage in the United States versus Brazil

Career

Direct Agents

Social Media Strategist

• Spearheaded launch of social media strategy and management services
• Devised and implemented custom social media strategy for Direct Agents
• Revamped company sales decks, website copy and marketing materials
• Consulted redesign of Direct Agent’s branding and website

DECA

National Officer

• Delivered keynote speeches and workshops at conferences across the U.S.
• Advocated for Career and Technical Education policy reform to state legislators
• Launched new digital communication initiative to increase member engagement
• Promoted participation in DECA campaigns and activities, resulting in a 20% membership increase

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Career

Victoria speaking in front of 16,500 people at DECA ICDC

As Western Region Vice President, Victoria hosted DECA's annual International Career Development Conference in Anaheim, California with her National Officer Team. After several years of intensive leadership training and speaking engagements across the United States, Victoria has become a skilled public speaker and presenter.

New York University

Bachelor of Science (B.S.), Media, Culture, and Communication

Fields of Study: Technology and Society, Persuasion and Politics.
Global Leadership Summit Scholar
Orientation Leader