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Vera Chu

Vera Chu

Media Strategist

The 7th Chamber

Media Strategist at The 7th Chamber specializing in Google AdWords, Paid Search and Programmatic Buying

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The 7th Chamber

Media Strategist

• Manage over 50 small to large scale Google AdWords accounts in fashion, healthcare, automobile and CPG verticals to achieve major KPIs
• Strategically select delivering partners to optimize engagement with the target audience on social media platforms based on campaign objectives
• Provide keywords and ad copies recommendations to the clients to improve video search rank in YouTube
• Execute search and display campaigns on Google and Yahoo! Bing network through keywords optimization and contextual targeting
• Deliver over 15,000 clicks to the playlist of Intel/Toshiba Think Inside series within one month
• Work closely with account managers to develop and monitor delivering schedule based on engagement performance
• Oversee and monitor Ad Exchange and Demand Side Platform media buying campaigns with CPM model

Career medium 06
Career
Career medium 04

The 7th Chamber

Media Operations Intern

• Monitored day-to-day operations of company’s paid search campaigns across multiple biddable media platforms
• Wrote ad copies and match keywords to increase video on search rank
• Collaborated with teammates to allocate budget and distribute cost for video advertising campaigns
• Tested delivering partners prior campaign launch to ensure smooth traffic throughout entire flight date

Career

SocialBliss

Social Media Marketer

• Collaborated with partners to develop social media marketing strategies for Socialbliss marketing objectives
• Reviewed and edited contents for social media channels to ensure it meets Socialbliss’ brand voice
• Collected and edited the lastes fashion trend pictures utilizing Photoshop

Career medium 05
Career
Career medium 03

Nordstrom

Sales

• Built and maintained positive customer relationships and provided sophisticated product knowledge to customers
• Managed and assisted with inventory, display, merchandising and product placement of stock on sales floor
• Ranked number two best sales associate in Bellevue store in August

Career

JWT

Account Executive Associate

• Created and presented monthly competitor reports and analyzed data to make recommendations
• Conducted online opinion surveys, focus group studies, and consumer targeting evaluation and reviews
• Assisted account managers to compose ideas for OOH advertisements for auto and fashion clients

Career medium 03
Career
Career medium 04

Ogilvy & Mather

Account Executive Intern

• Assisted managing operations of three pitches and helped to win the best auto TV commercial in Taiwan
• Researched and analyzed market trends, consumer insights, competitor analysis and branding strategies
• Participated in weekly training program which aimed at enhancing account management and creative skills

Career

Omni Media

Media Planner Intern

• Cooperated with 2 media experts to discover the right methods for efficient advertising
• Completed media intern 3 days training program
• Diagnosed malfunctioning media problems and suggested improvements for clients

Career medium 05
Career
Career medium 02

Taipei Fubon Commercial Bank

Assistant Manager

• Projected target consumers and reported on customer information to the branch manager
• Participated in 5 weekly meetings with 8 other employees to improve customer service
• Assisted TFCB in the implementation of its reporting plan and outreach activities

Career

Bionet Biotechnological Cooperation

Assistant Researcher

• Aided researchers with stem cell extraction and preservation in the laboratory
• Provided information to the consumers and assisted in choosing suitable cell preservation

Career medium 02
Career

University of Illinois at Urbana-Champaign

Bachelor of Science (B.S.), Advertising, Informatics

Fountain Valley School of Colorado

Diploma