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Velma Toma

Velma Toma

Director of Admissions

Corinthian Colleges (Online)

Director of Community Outreach and Admissions





Corinthian Colleges (Online)

Director of Admissions

Responsible for the management and results of the Admissions team in accordance and
compliance with company policies, procedures, regulatory agencies and legal requirements
Collaborate with the Regional Director to ensure enrollment targets were achived by developing
and implementing admissions goals and strategy. Monitor, track, and manage leads using
company guidelines and tracking system and ensure admission budgets are met for each
program including student referrals, leads, and retention.

Additional responsibilities and accomplishments are as follows:

• Exceeded budget by 39% in first six months of employment

• Top Director for 3.5 years- led team that exceeded budget by an average of 51%

• Project planning and management for initiatives implemented by Corinthian Colleges

• Managed daily and weekly management reporting packages

• Identify potential problems and solutions through effective analysis of reports

• Hired, trained and led an effective Admissions, Finance and Student Services departments

• Provided on-going coaching, observations and motivation of reps to achieve objectives by
providing tools and creating metrics that encourage individual and team development

Career medium 03
Career medium 06

Allen School of Health Sciences

Director of Community Outreach and Admissions

Oversaw and managed the marketing, operations and recruitment for the Phoenix, AZ campus
(dual platform: online and traditional campus) reporting directly to the Chief Operating Officer. Served as custodian of records, established policies and procedures related to the maintenance of student records as required by federal and state law. Monitored compliance with all applicable federal and state laws and regulations related to the operation of a private post-secondary school.

Accomplishments include:

• Served as Interim Campus Director for 6 months

• Increased online program enrollments over 52% by leading the development and
implementation of enhancements to the Admissions process

• Increased campus enrollment 70% by restructuring marketing and campus inquiry processes

• Generated $1.9 million in revenue in six months by creating, developing and implementing the
recruitment process, identity campaign, media and all marketing collateral from ground up for
the Medical Assisting Program

• Partnered with Marketing Vendors and Analysts to manage marketing campaigns

• Actively networked with local businesses and represented the school in the community

• Hired, trained, motivated and led an effective Admissions team

• Increased enrollments by collaborating with the local/state funded programs on establishing
business relationships and grants


Manteca Police Department


• Maintained police records and call logs

• Reorganized and developed system for evidence inventory
and storage

• Developed and implemented system on disposing evidence
in accordance with laws

• Helped Community Service Officer enforce ordinances and
city codes

• Worked alongside Detectives: Created an Inventory System
for Detectives

• Participated in Alcohol Beverage Control stings

• Participated in daily community patrol alongside officers and

• Implemented community program for the elderly: “R U OK?”

Career medium 04

CSU Stanislaus

Bachelor of Arts (B.A.), Criminal Justice