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Veleisa Patton Burrell

Veleisa Patton Burrell


Narrative Evolution

Dallas/Fort Worth Area, us

I am a communicator with education in theory and experience in marketing, social media, public/media relations, brand communication and new media. I hold a master's degree in Arts, Communication Studies. In addition to corporate communication, I freelance for marketing and communication with small businesses and e...





North Texas Tollway Authority

Senior Digital Communication Specialist

Established company blog, Driving North Texas, averaging 5,000 unique visits per month

Growth of Driving Forward customer newsletter in number of subscriptions and level of engagement

Developing digital campaigns targeting potential customers via email and social media

Liaison with agency of record, maintain accurate billing records and route creative approvals

Project management of NTTA customer rewards program, TollPerks, including vendor relationship management, resolving technical issues and ownership of the user experience

Customer communication, including emails and mailed letters

Sunstone Yoga

Instructor/Corporate Social Media Coordinator

Teaching yoga, functional fitness and barre-inspired classes at Sunstone Mockingbird Central Plaza.

Managing monthly social media messages and individual social coordinators for Sunstone Fit corporate.