Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Valerie Rojas Braverman

Valerie Rojas Braverman

NYC Tourism Manager

Bloomingdale's

New York, NY

Collaborates with the NYC travel & tourism community to curate programs and partnerships that drive traffic into key Bloomingdale's doors.

Message

3

Followers

MENU ☰
"With freedom, books, flowers, and the moon, who could not be happy?" Oscar Wilde
Interests

International marketing, tourism marketing, social media, global public relations, corporate group events, special events, and economics. Identifying marketing opportunities and executing plans and strategies.

Developing event concepts for Martha Stewart Living Omnimedia.
Career medium 02

Bloomingdale's

Manager, NYC Tourism

- Curates unique programs with cultural tourism partners, both domestic and abroad, to elevate Bloomingdale's brand awareness in the travel & leisure space
- Develops and executes in-store experiences and/or events for the hotel, convention, incentive and corporate traveler
- Collaborates with cross-functional internal teams to create effective programming across various marketing channels
- Analyzes travel trends and applies learnings to current and future international marketing and tourism strategy
- Collaborates with in-store teams to implement current tourism initiatives at the 59th Street Flagship and Soho doors; maintaining customer experiential excellence

Career

MIM, Meetings and Events

Meeting Manager

- Lead cross-functional team, including meeting coordinators, freelance staff, and vendors, from RFP to post-event budget reconciliation for various simultaneous projects
- Created engaging experiences for attendees through cohesive event branding, communications, and production elements
- Oversaw realization of various items, such as recruitment strategy, attendee retention, travel arrangements, room blocks, ground transportation manifests, catering specifications, event production, rental agreements, permits, printed materials, and giveaways
- Traveled worldwide for on-site management, including US, Mexico, Europe
- Managed client communications and delivered results based on budget and scope of work

Promoted to Meeting Manager in December 2012. Previous responsibilities as Meeting Planner included, but not limited to:
- Implemented recruitment and communication strategy for internally driven meetings and events
- Acted as day-to day point of contact for vendors, agencies, and clients, filtering information as needed to other members of the planning team
- Coordinated logistics of high volume Speakers Bureau (promotional marketing) programs for various clients; responsibilities included managing response list, sourcing venue, crafting communications, arranging travel, obtaining rentals, and reporting spend for client compliance use

Career medium 02
Career
Career medium 04

Robin Baron Design

Marketing Coordinator

- Launched social media presence through the RBD blog, Facebook, and Twitter
- Spearheaded promotion of RBD's rebranding through direct marketing, press releases, and industry partnerships
- Analyzed traffic trends using Google Analytics in order to create meaningful, brand-conscious content

Career

Brenda Vallecilla, Esq.

Legal Assistant/Office Manager (P/T)

- Managed daily agenda with client meetings, court appearances, and important deadlines
- Screened inquiries by phone, email, or in-person, often communicating in written and oral Spanish language
- Handled invoicing clients and oversaw accounts payable and receivable when needed

Career medium 05
Career
Career medium 05

Domino

Intern, Fashion Editorial

- Researched and analyzed women's ready-to-wear market trends for Domino Magazine
- Prepped with fashion edit and aided on-set styling for the final March 2009 issue
- Coordinated sample requests with PR contacts, carefully considering return guidelines and dates

Career

Nordstrom

Seasonal Sales Associate

Career medium 05

Kenneth Cole Productions

Intern, PR

- Composed copy for press releases and pitches on behalf of the PR & Corporate Communications departments
- Successfully placed the Leather Camera Bag for Fall 2006 on Christina Ricci and Stacy Kiebler (as photographed in People Magazine)

Career

University of Delaware

BS, Marketing

Brooklyn Botanic Garden

Certificate, Floral Design