Product Manager | Marketing | Product Development
March 2000 — Present
VISION AND STRATEGIC LEADERSHIP
•Demonstrate ability to think strategically and objectively.
•Identify appropriate marketing and business opportunities that are consistent with the brand and provide a unified voice.
•Successful in leading several agencies (creative, IT, product design, product development (non-IT) across multiple projects simultaneously.
•Accurately scopes lengthy and difficulty of tasks; sets objectives, develops schedule and adjusts timeline according to project requirements.
•Astute in recognizing opportunities for synergy and integration; determined to create a sustainable and effective workflow. Ability to valuate processes and communication to identify and facilitate areas of improvement.
•Own to day-to-day execution of visionary development of product portfolio, managing life cycle from conceptual stage to decline.
•Accountable for brand forecast, performance, budgeting and profitability.
•Drive revenue growth and efficiencies through SKU analysis.
•Align and recommend seasonal and core product assortment and improvements to support company goals, vision and opportunities.
•Ensure marketing strategies are integrated and aligned with brand communication strategy.
•Drive and facilitate the implementation of marketing plans that contributes to brand volume, awareness and loyalty.
•Manage the implementation of impactful of consumer facing collateral, merchandising materials, events, and digital/social media in collaboration with creative agencies to empower sales team with messaging, collateral and product knowledge.
•Implement measures to determine effectiveness of communication programs.
•Design, oversee and analyze consumer insights that will drive business strategies.