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Una Cruickshank

Una Cruickshank

eCommerce Copywriting Specialist

The Home Depot Canada

Editing, Copywriting, Feature writing, Subediting, Proofreading, Dyelines, Compiling pictorial spreads, Devising features lists, Mentoring junior staff, Compiling EDMs, Indesign (PC and Mac), Commissioning and managing writers and photographers, Controlling workflows, Advertiser liaison, SEO, Narrative design, scriptw...

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The Home Depot Canada

eCommerce Copywriting Specialist

I'm excited to be undertaking a six-month site overhaul with HomeDepot.ca. I'll be looking at language standards and unifying product descriptions across the 90,000+ articles on the site; creating a style guide; improving communications with vendors; and working as part of a much larger team to create a more attractive and user-friendly site.

Freelance

Editor and copywriter

I am newly settled in Toronto, actively seeking a permanent role while also freelancing as a copywriter and editor. Intense and collaborative environments are where I flourish, and I enjoy nothing more than working with a diverse team of graphic designers, web developers, social media managers and others to create material that fully exploits the possibilities of its medium.

My most recent permanent role was with the Australian Institute of Company Directors, a not-for-profit peak body, in a sole-charge copywriting role within the in-house marketing team. Previously, I was honing my copywriting skills with Groupon Australia, creating online content for an audience of four million nationwide. My resume also encompasses significant stints as a magazine editor, journalist, consultant and video game scriptwriter. On the freelance side, I keep busy writing website copy, brochures and advertising taglines for clients including The Diamond Shop NZ ('Pay for the Ring, Not the Box'​), and editing romance, graphic and experimental novels.

In total, I boast 11 years of professional experience as a writer and editor. It's been pretty cool! I’ve created and perfected website copy, banner ads, brochures, print ads and direct marketing email campaigns, and have a large and varied portfolio of samples ready to go.

As a new arrival in Canada, hailing from New Zealand via the UK and Australia, I bring with me both international experience and a powerful drive to get established and begin making my mark in Toronto. I am available immediately, and can be reached at any time on 778-918-4891 or at uisforuna at gmail dot com.