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Ulf Waschbusch

Ulf Waschbusch

Product & Content Management


Ex-Founder & CEO of Placety - Now open to new leadership opportunities in Mobile or Consumer Product Management



Product & Content Management

- Managed international content sourcing & delivery workflow; built web information portal for internet & television
- Negotiated treaties and deliverables with Warner, Universal, Sony BMG and boutique wireless content developers
- Supervised $12 million music service (ringback / Caller Tunes); increased product portfolio by 400% in 3 months
- Defined and optimized media delivery processes; created product briefings, newsletters and project proposals

Career medium 05
Career medium 01


Co-Founder & Chief Executive Officer

- Early-stage startup building of a mobile location-based social network to help people make sense of the world around them by allowing them to tag, rate, talk about, explore, share, follow and create Places.
- Developing iOS application for iPhone and iPad as Product and Software Developer/Programmer, building the app in Objective-C for iOS6 and higher
- Worldwide Launch in April-May 2013 for iPhone, iPod Touch and iPad



Head of Mobile

- Product strategy, development and marketing head of Mobile for Mindjolt’s mobile consumer platform
- Overseeing and leading the 35-person development, design, art, QA and production team of Mobile games producer Engenus/SGN in Buenos Aires, Argentina - a subsidiary of SGN
- Launched five brand new game titles and a ten-game franchise category for iPhone and iPad, increasing daily active users by 9x, micro transaction revenue by 12x and installs by 10x since taking over
- Reached #2 spot 'Top Free Apps' in Apple's charts with Fluff Friend Rescue, Top 50 Grossing Apps and the Top 10 with three other games

Career medium 04
Career medium 02


Chief Product Officer

Leading Product Development and Strategy at Garena, one of the world's leading PC entertainment and gaming platforms.

- Product strategy, development and marketing head of Garena’s gaming platform, responsible for Garena Client and Garena Messenger applications and web platforms and oversight over the design and gaming product teams
- Grew registered user base from less than 30 to now over 60 MM registered users worldwide, with a focus on emerging markets (South East Asia, Brazil, Russia)
- Launched a completely newly built Instant Messenger-based gaming platform client, bringing consumers around the world together to play via the internet in a social, collaborative and fun environment
- Launched three licensed games in Singapore, Malaysia, Vietnam, Philippines and Taiwan as publisher and with deeper integration into the new Messenger platform
- Relaunched portal page as promotional and social website featuring blogs, forums, account features, clan/group organization and profile pages and Facebook integration to attract new users



Director of Product Management

Leading Product Development and Strategy team at MySpace Mobile, the world's favorite social networking site on mobile devices with more than 23 MM users and 8 billion monthly pageviews. Grew usage by 450% YoY.

- Manage mobile product and design team, define new products, partnerships and markets for MySpace Mobile
- Grew mobile web site from less than 8 MM to over 23 MM users, launched complete front-end and
back-end redesign of the site, resulting in world-class uptime, performance, higher engagement and increased user
acquisition pace and retention
- Native application development for the Apple iPhone, Palm pre, Google Android platform, Danger Sidekick, RIM
BlackBerry, Nokia, Microsoft Windows Mobile.
- First on the Android market at launch leading to over 50% penetration, thus covering half of the Android phones
installed base with second most downloaded application on the Android market place.
- Launched world-class webkit mobile web application for iPhone, Android, Palm and Nokia.
- iPhone application updates lead to increase of user retention of over 30 percentage points and grew usage by 2 MM
- Close partnerships with the leading mobile OEMs and carriers around the globe, such as at&t, T-Mobile, Verizon,
Sprint, Vodafone, Nokia, Sony Ericsson, Palm, Motorola, Microsoft, HTC, Samsung, Google

Career medium 03
Career medium 06


Product Marketing Manager - Mobile

- Global acting lead of mobile product marketing team with strategy, objectives and marketing budget responsibility
- Worldwide Marketing lead for most of Google's award-winning mobile consumer products (Google Search, iPhone
products, Youtube, SMS, News, Sync and Gmail for mobile,
- Launched more than a dozen consumer products; received multiple peer and management awards
- Team expert for market knowledge, research and analysis; drove research studies, authored board letter
- Organized major trade show representations (CTIA, Macworld), delivered keynote presentations
- Owned and optimized $25MM Search Engine & online ad campaigns, boosting traffic by 10x
- Co-marketing/partnership campaigns with AT&T Wireless, Sprint, US Cellular, RIM, Motorola
- Evangelized iPhone mobile development and spearheaded mobile strategy definition with product management team


Stanford - Graduate School of Business

MBA - 2006

Chief Technology Officer of the High Tech Club, active member of the Marketing, Media & Entertainment and European GSB Clubs, as well as the Stanford University German Student Association
Global Management Program Candidate
Interested in High Technolgy

Career medium 06
Career medium 02

T-Mobile USA

Product Marketing Management

- Analyzed American consumer segmentation & behavior; optimized positioning of data, messaging & media products
- Presented enhanced product portfolio and streamlined customer targeting recommendations to executive board
members & Marketing team along with specific analyses of consumer behavioral trends in non-voice communication


Stanford University Graduate School of Business

MBA, Business

Universität des Saarlandes

Diplom-Kaufmann, BWL

University of California, Berkeley

Undergrad Studies, Computer Science