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Tyler Gibbons

Tyler Gibbons

Research Assistant Intern

Alumni Services and Outreach at Columbia University Office of Alumni and Development

Morristown, NJ

Student at Columbia University in the City of New York

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Alumni Services and Outreach at Columbia University Office of Alumni and Development

Research Assistant Intern

• Coordinate analysis for Event Outreach strategies and execution
• Update and maintain Columbia Alumni Association’s social media presence on Facebook, Twitter and
Linkedin
• Collaborate with staff on new ideas and directions for marketing and communications
• Conduct data mining for University alumni, companies, etc.
• Research alumni events worldwide and industries such as filmmakers at Sundance, entrepreneurs in Silicon Alley, etc.
• Create reports from survey responses, online analytics, and other metrics to help unit use data insight to improve efforts
• Design and develop event branding for alumni events and organizations
• Assist with other tasks assigned by the Director of Outreach

Career medium 06
Career
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Head Swim Team Coach

Certified in Lifeguard training, CPR/AED and First Aid. Managed a roster of 150 swimmers ages 5-18 through skill mastery and swim practice. Organized and secured parent volunteers for swim meets. Supervised swimmers during daily swim activities to ensure safety.

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Web and Social Media Director

Constructed and implemented a successful social media-marketing plan to promote the Little Black Dress Paperie brand and attract worldwide clientele; resulted in a 300% increase in Facebook followers and engagement
• Construct and manage a HTML5 website accessible from any platform which has allowed for an increase in online traffic and publicity
• Analyze and track social media trends to adjust marketing strategies to better engage clients
• Organize, maintain and update a database of over 2,000 clients; database is used for targeting particular demographics for marketing campaigns

Career medium 03
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Pleasant Valley Pool

Lifeguard

Certified in Lifeguard training, CPR/AED and First Aid. Managed and communicated with a lifeguard staff of 50 high school students. Developed daily lifeguard rotation schedule. Maintained constant surveillance of patrons in facility to ensure safety. Provided emergency care and treatment when required.

Career

Ridge High School

High School Diploma

Columbia University in the City of New York

Bachelor of Arts (B.A), Sociology