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Tyler Calder

Tyler Calder

Vice President, Client Strategy

Search Engine People

Digital Marketing Professional, Driving Killer Results through SEM, SEO, Social Media & All Things Digital





Search Engine People

Vice President, Client Strategy

Career medium 02

University of Toronto

Search Engine Marketing Instructor

Developed course curriculum for, and will be instructing, SCS2845 - Search Engine Marketing, an 8 week course offered through U of T, Continuing Studies.

This course covers SEO, PPC, Display Advertising, Social Advertising, Conversion Optimization and Web Analytics. This course can be applied to the Digital Marketing Management certificate.


Search Engine People

Speaking Engagements

Laurier Leadership Summit - "From the Classroom to the Boardroom"

Canada's Next Top Ad Executive - "From Mad Men to Math Men"

SMX Toronto - "How to Play in the Exploding Mobile Ads Universe"

SMX Toronto - "Taking Your Ads from Good to Great!"

Marketing Magazine - "Pimp My PPC"

SMX East - "Using Facebook for Market Research"

SMX East - "Advanced AdWords Sitelinks Tracking"

RSS Ray, Radio Guest - "Paid Search Strategies That Affect Your Bottom Line"

Landlord Webcon - "PPC Strategies for Property Management & Real Estate"

Wilfrid Laurier University, Faculty of Business - "Where Digital Media is Going"

University of Toronto, Guest Lecturer - "Introduction to Paid Search"

IAB Canada, Intensive 1-Day Course in Paid Search

Career medium 05

Search Engine People

Director, Enterprise Paid Search & Social Media

Search Engine People

Director, Paid Search Department

Search Engine People

Manager, Paid Search Department

Search Engine People

Paid Search Specialist

• Strategize, Develop and Implement Paid Search campaigns that
meet my client's online marketing goals and objectives.
• Work to continuously optimize my client's paid search campaigns
through market testing, creating highly targeted Ad Copy and
actively managing budgets to ensure low costs and high ROI
• Provide timely reporting and analysis on campaign performance
as well as offer recommendations based on my observations,
such as:
o Landing Page Optimization
o SEO Strategies
o Offline Marketing Strategies
o Other Market Findings based on Paid Search Analysis

Career medium 06
Career medium 01


Resource Manager

Contract Position - Responsible for reorganizing, streamlining and automating the Product Implementation Team's processes.

• Streamlined the processes of the Project Management team through identifying key areas where repeatable tasks could be completely or partially automated
• My recommendations and their subsequent implementation led to a decrease in the standard deployment timeline, an increase in the team’s overall utilization rate and increase in the team’s overall effective rate
application that was being used to manage projects and track time
• Maintained project dashboards for the Senior Director of Implementation Services in order to track the performance of each Project Manager
• Worked extensively with other business units to help streamline their processes to ensure a smooth transition took place through a client’s lifecycle with Eloqua, from Sales to Implementation to Client Success Management


Wilfrid Laurier University

Facilities Coordinator Assistant

Wilfrid Laurier University

Residence Life Don and Community Advisor

Bank of Montreal

Pathway Connect Scheduling Analyst

Bank of Montreal

Database Analyst

Hunter Douglas

Materials Coordinator

Wilfrid Laurier University

BA, Political Science