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Troy Sandidge

Troy Sandidge

Social Media Marketing Executive | Workaholic | Dreamer | Video Producer | Twitter Fanatic | Millennial | Globetrotter

Brand Darts

Greater Chicago Area, us

"Imagination is the Engine. Content is the Fuel. Social Media is the Highway. Marketing is the Roadmap. Sales is the Destination." || Troy is probably the hardest working workaholic you have never heard of. He tends to work behind the scenes growing people & company brands from social media to video producing.


DS Smith

Video Producer & Social Media Specialist

DS Smith is a leading provider of corrugated and plastics packaging for consumer and industrial goods supported by paper and recycling operations, employing 26,000 people worldwide.

Doing consulting work in regards to:

- Managing content initiatives and strategy from the web to social media and any writing pieces developed by marketing that can be optimized for the web
- Writing & editing content for collateral, web, and video scripts/video editing
- Craft great-looking stories that the audience can relate to and enjoy Use creative motion graphics, editing, filming, and design skills to steward and extend the Company brand.
- Manage video production projects and ensure that agreed upon objectives are met on time
- Managing web campaigns as needed
- Serving as liaison between internal teams
- Managing social media presence

Illinois Back Institute

Social Media Marketing Executive

Giving digital and video marketing consulting, working the Director of Marketing and Marketing & Video Team pushing innovative strategies to maximize reach and update digital footprint for all digital channels.

• Oversees all company social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Be a digital spokesperson on behalf of the company. Connect with social influencers in the industry.
• Handle PR management, SEO, & brand message control on social media channels
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Acting like a daily news “reporter” and publisher – seek, simplify and tell Illinois Back Institute stories, facts, and news every day externally via approved social media sites such as Facebook, YouTube, Twitter, etc
• Assist optimizing / updating new website
• Audits and analyzes social media presences, including digital advertising costs and returns
• Assist communication leaders with crisis communications as necessary
• Partner with all departments to implement and amplify content that integrates social media efforts in larger internal and external campaigns
• Build and expand online audiences and followers as they relate to key customers, partners, employees, and media opportunities
• Identify efficiency and effectiveness gaps in current social promotion processes and make recommendations based on project requirements.
• Lead discovery projects end-to-end, and identify actionable insights and recommendations.
• Identifying target markets and developing strategies to communicate with them.
• Ensure the production of a consistent brand message across all the social media channels
• Contribute to the company blogs & vlogs
• Assist with interviews and video production with staff and clients of Illinois Back Institute