Young Living Essential Oils
Content Marketing Manager
May 2015 — Present
Fully spearheaded content creation in a manner consistent with the tone, voice, and positioning of the company, strengthened international consistency by working closely with international markets, and worked closely with the owners and editors in producing and advancing marketing tools that increased enthusiasm and knowledge among U.S. and international members.
• Improved the look, feel, and voice of the Essential Edge and managed the process of production, including research and creation of content for company-focused articles designed to enlighten and motivate Young Living employees and members
• Work closely with the Creative Services team to develop high-quality images that enhance and promote Young Living’s corporate messaging.
• Created general marketing copy for company events, initiatives, products, and promotions