Senior Director - CX + R&D | Product Management at MDLIVE
April 2016 — Present
Led effort to define and build a subscription-based digital healthcare product serving new vertical market, including ability to upsell existing eligible user base of over 20 million members. Responsible for ideation, planning, and execution of our next-generation user experience leveraging e-commerce and marketing best practices to deliver a frictionless, delightful experience with higher utilization and revenue.
Led creation of product management process documentation, collaboration with external departments, and socialization of new process across organization, improving our ability to synthesize new business opportunities and increase revenue.
Established Consumer Experience focus and team, which has grown to include more than a dozen team members. Lead and mentor the team consisting of Product Managers, UX/UI Designers, and Business Analysts.