Clarus Products International, Inc.
Head of Sales and Marketing
October 2010 — January 2012
Developed and managed strategic direction of sales and marketing strategy in 22 global markets with annual gross revenues surpassing $2 million - online and traditional strategy for direct to consumer, and wholesale business. P&L accountability.
Identified marketing initiatives through consumer research and search engine marketing; develop targeting and segmentation plans for email, social media, and traditional marketing including: TV, Print, Google Adwords, Facebook, Twitter, Microsoft adCenter, Amazon.com, and guerrilla tactics.
Created, tracked, and evaluated internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets, and product mix using tools such as: Google Analytics, Excel, WebTrends, Hootsuite, Clicky, Get Satisfaction, and Salesforce.com.
Drove branding guidelines, built style guides, and enforced adoption across the organization and with external partners.
Developed and managed marketing budgets across entire department. Media Planning and Buying.
Achieved a strong, visible social media presence and develop concepts with viral potential.
Continuously monitored online and offline public relations.
Developed marketing for major events - both consumer and industry trade.
Managed Google Adwords and Google Analytics, Microsoft adCenter, SEO, Facebook Ads, and other PPC campaigns.
Spearheaded development of strategic sales and marketing plan for company in 22 global markets. Focused on SEM, SEO, direct marketing, blogs, affiliates, e-Commerce, keywords, and traditional marketing strategies.