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Travis Old

Travis Old



Tell me your ideas; let's create something.


T&O Urban Ventures


Creating small businesses that solve world problems, constructing homes that allow family traditions to pass down to future generations, and producing education programs that further society and leave a legacy.

Career medium 03



I manage small real estate investment trust funds. We acquire small-to-medium sized properties and outfit them for rental or resale.

Clarus Products International, Inc.

Head of Sales and Marketing

Developed and managed strategic direction of sales and marketing strategy in 22 global markets with annual gross revenues surpassing $2 million - online and traditional strategy for direct to consumer, and wholesale business. P&L accountability.

Identified marketing initiatives through consumer research and search engine marketing; develop targeting and segmentation plans for email, social media, and traditional marketing including: TV, Print, Google Adwords, Facebook, Twitter, Microsoft adCenter,, and guerrilla tactics.

Created, tracked, and evaluated internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets, and product mix using tools such as: Google Analytics, Excel, WebTrends, Hootsuite, Clicky, Get Satisfaction, and

Drove branding guidelines, built style guides, and enforced adoption across the organization and with external partners.

Developed and managed marketing budgets across entire department. Media Planning and Buying.

Achieved a strong, visible social media presence and develop concepts with viral potential.

Continuously monitored online and offline public relations.

Developed marketing for major events - both consumer and industry trade.

Managed Google Adwords and Google Analytics, Microsoft adCenter, SEO, Facebook Ads, and other PPC campaigns.

Spearheaded development of strategic sales and marketing plan for company in 22 global markets. Focused on SEM, SEO, direct marketing, blogs, affiliates, e-Commerce, keywords, and traditional marketing strategies.

Career medium 01
Career medium 04



Always exceeded mandatory level of service required to maintain contracts; only losing one client due to economic recession.

Analyzed complex situations, designed practical solutions, and implemented cost-effective plans.

Consistently increased sales and maintained profitability each year.

Developed for, planned for, and marketed business to Angel Investor Groups, Major Acquisition Firms, and Venture Capital Firms.

Directed entire organization activities and supervised 32 employees while focusing on providing sales and delivery of wellness consulting services.

Established name recognition and generated sales through a combination of sales and marketing techniques including cold calling, corporate account development, and judicious placement of advertising.

Grew business from the initial $89,000 consulting contract to generate over $4,500,000 in first two years of operation - mainly corporate wellness service agreements.

Oversaw the implementation of strategic wellness programs specifically designed to a unique population.

Proactively developed and secured wellness service contracts with private sector corporations as well as governmental agencies.

Researched and analyzed the employee healthcare market and re-focused business in response to market changes, making sure firm always offered quality and competitive services from the best vendors.

Selected and hired self-motivated executive sales staff and trained them to be productive, client- focused, and extremely educated in their field, enabling them to work with minimal day-to-day supervision.

Steadily maintained a high performance record via exceptional service, follow-through, and specific attention to detail which resulted in higher sales and client retention.



Business Management Consultant

Advertised business to increase usage, which included commissioning and analyzing market research.

Built social media community on Twitter, Facebook, Yelp, Flickr, and Wordpress.

Compiled and analyzed operational information to evaluate performance of company and staff and to determine areas of cost reduction and service improvement.

Conferred with board members, organization officials, and staff members to establish policies and formulate plans.

Designed and promoted activities that exceeded client’s demand and generated higher than expected revenues.

Determined goods and services to be sold, and set prices and credit terms, based on forecasts of client demand.

Developed and supervised all marketing campaigns - internet and guerrilla.

Developed, established, and reviewed all in-house training of staff.

Directed activities of organization to plan procedures, establish responsibilities, and coordinate functions among departments.

Evaluated client feedback and implemented appropriate actions to exceed client satisfaction.

Managed, supported, trained, and developed staff of sixty-four, preparing work schedules and assigning specific duties including personal trainers, group exercise instructors, yoga instructors, and massage therapist.

Operated a multi-purpose, 13,500 sq. foot facility and oversaw activities directly related to providing top-level service and maintaining client relationships.

Planned, directed, and implemented ideas, policies, and objectives of organization in accordance with charter and board of directors.

Prepared, reviewed, and analyzed financial statements and sales and activity reports to ensure organization’s objectives were achieved.

Proactively cultivated and sustained trade agreements among community businesses to increase awareness and sales.
Vendor negotiation and account management.

Career medium 01



Worked a main bar on the 2nd floor near the main dance floor.

Onelife Fitness

Personal Trainer

Built strategic client relationships.

Created a strong personal brand.

Created a new revenue stream by implementing a bootcamp program.

Developed marketing and promotions for a new bootcamp program, including print advertising and social media platforms.

Designed and implemented individualized fitness training programs for a wide variety of clients.

Formed a cadre of loyal clients

Lead group exercise classes

Motivated and encouraged personal change and growth

Career medium 02
Career medium 03

Currituck Homes, Inc

Administrative Assistant

Budgeted and Balanced the revenues/expenditures of the annual operating budget.

Made all senior executive travel and entertainment arrangements.

Managed onsite administrative staff of twelve employees.

Oversaw the calendars, including personal and professional events for CEO and CFO.

Planned corporate trade shows.

Prepared CFO’s written and electronic correspondence; maintained phone and correspondence logs through

Screened CEO’s phone calls, mail, and email.

Supervised the management of four satellite office


Wake Technical Community College

Associate of Arts (AA), Business Administration and Management, General

North Carolina State University

Bachelor's degree, Exercise Physiology