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Tracy Russell-Beck

Tracy Russell-Beck

Public Relations Project Manager

Moffatt & Nichol

Raleigh, Other

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Moffatt & Nichol

Public Relations Project Manager

Moffatt & Nichol is a leading U.S.-based global infrastructure advisor specializing in the planning and design of facilities that shape our coastlines, harbors and rivers as well as transportation associated with the movement of freight.

• Work with key personnel to track the firm's projects, preparing press releases and announcements for public release at key milestones

• Coordinate the preparation of external publication pieces (project briefs, technical articles, etc.), ensuring quality and validity of written material, artwork, logos, etc.

• Coordinate conference and trade show program requiring corporate booths

• Coordinate the firm’s collateral and promotional items

• Maintain company website including current project information, articles and career opportunities, etc.

• Coordinate awards submittals, both local and national

• Ensure high quality and standards are applied to print and other published material and maintain conformance with corporate branding

• Coordinate, maintain and drive the firm’s social media program

• Assist with the development and implementation of brand strategies for various PR initiatives and coordination and production of branded PR campaigns

Career medium 02
Career
Career medium 02

Moffatt & Nichol

Marketing Project Manager

Moffatt & Nichol is a leading U.S.-based global infrastructure advisor specializing in the planning and design of facilities that shape our coastlines, harbors and rivers as well as transportation associated with the movement of freight.

• Manage pursuit / proposal teams in developing and refining strategies from pre-proposal to presentation stages

• Collaborate with project managers, key engineering and planning staff, graphic designers and fellow marketers to ensure deliverables meet client needs and requirements

• Assume ownership for the development of focused proposal language

• Develop, monitor and track project budgets, work plans, resources and schedules

• Responsible for social media, including development of goals and objectives

Career

Stewart Engineering

Marketing Coordinator

• Managed marketing, corporate communications and public relations

• Aided in the development and execution of marketing plans, marketing budgets, corporate communications programs and initiatives, organizational announcements and employee communications

• Created all marketing collateral including ads and brochures

• Created and executed social media policy, strategy, campaign development and implementation

• Managed, updated and developed content for website and intranet site

• Managed and analyzed website and proposal database and statistics

• Prepared high quality and timely qualification packages, proposals, presentation materials, reports and communications

• Prepared cost analysis and research on all Marketing Department expenditures

• Developed quality assurance / quality control process for Marketing Department

• Set proposal priorities and timeline for project pursuits

• Performed market research on industry competition, environment, and possible strategic options

• Coordinated and participated in client events and conferences

Career medium 05
Career
Career medium 01

SoftPro

Marketing / Supply Chain Intern

• Setup and oversaw events including national conventions in the Real Estate Closing & Title Industry

• Processed invoices, adjusted advertising forecasts and prepared detailed expense reports

• Prepared cost analysis for merchandise supply orders

• Coordinated design and purchases of national advertisements, large volume giveaways and direct mailers

Career

North Carolina State University - College of Management

Bachelor of Science, Business Management and Supply Chain Management