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Tracy Rivas

Tracy Rivas

Freelance Production


New York, NY

Freelance production in media and entertainment is my main gig. Fitness, developing relationships and constantly learning is my happy place. With the freedom of picking and choosing the work that makes me come alive, I'm on a mission to find my spark to illuminate the world :).





Optimist Inc. | Nike x DayBreaker

Production Coordinator

Nike and DayBreaker teamed up to create an epic morning movement! As a member of the production team, we handled everything from product inventory and distribution to the actual physical production of the event. With over 700 attendees, it was an unbelievably incredible event that had people feeling pumped and revitalized for their day.

A-Z of Beauty Together

i-D and Sephora present Beauty Together, a new film celebrating the beauty rituals of an eclectic mix of girls and boys – including the likes of Rowan Blanchard and Amandla Stenberg - who represent different scenes and styles from all corners of culture.

Advice To Young Women From The Oscars Red Carpet

As I continue putting the pieces together with regard to my career, to what makes me come alive, I am constantly brought back to this video that never fails to give me instant chills! Each female in this video expresses their empowering advice for young women everywhere. This is a constant reminder for me that life is a JOURNEY, be so good they can't ignore you <3

Danielle Levitt Studios | i-D Magazine | Sephora: Beauty Together Shoot

Production Manager

When I reached what many might call, 'FLOW.' As the production manager, I helped cast over 100 talent members, hiring crew and locking down 5 locations for a 3-day film shoot. I handled paperwork for cast, crew, and locations, managed the production team, and assisted with the overall budget. Our hard work produced a beautiful result. Plus I turned 24, what a time to be ALIVE.

I get up every morning determined to both change the world and have one hell of a good time. Sometimes this makes planning my day difficult. - E.B. White

Danielle Levitt Studios | Smoke x Mirrors

Set Production Coordinator

One of my favorite things about outdoor photo shoots with multiple locations and a small production team is the organized chaos. Danielle shot New York City teenagers around the Lower East Side and Chinatown for the FW15 for the new Smoke x Mirrors Campaign.

#WeLoveYouCara: Cara Delevingne’s Best Friends Celebrate Her First Solo Vogue Cover

Cara Delevingne makes close friends wherever she goes, so it’s no surprise that they all wanted to congratulate their model-turned-actress BFF on her July Vogue cover. In the words of Taylor Swift, Gigi Hadid, Kendall Jenner, Pharrell Williams, Skrillex, Nat Wolff, Kristen Wiig, Amy Schumer, and more, here’s exactly why we all love Cara.

Vogue | The First Monday in May

Office and Field Production Coordinator

One word, VOGUE. Some may say this is their dream. To me it was THE ULTIMATE fantasy, dress included. Vogue's first documentary entailed capturing the curation of its 2015 theme, China Through the Looking Glass. From handling celebrity releases to having my own camera man on top of the red carpet, this was an experience that will remain my own little cinderella story.

My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style - Maya Angelou

The First Monday in May

The Met Ball is that rare event that manages to bring together the most illustrious figures in fashion, film, art, and music. This new documentary, The First Monday in May, gives a behind-the-scenes look at the ultra exclusive Met Gala so you can sit back and pretend like you scored an invite to the party of the year.


Production Coordinator

On to the Editorial department! I assisted with the production of editorial photo shoots as well as video shoots from Beyonce's September magazine cover to Cara Delevingne's celebratory #WeLoveYouCara highlight reel. Call sheets, budget estimates and expense reports became my very best friends.

Optimist Inc. | Nike Lebron 13 Activation

Production Coordinator

I Acted as company liaison between vendors, venues and the events team. Developed run-of-shows, punch lists and production schedules to be sent to all departments. Sourced crew, equipment, locations and external vendors for day of activation. Coordinated travel for all media representatives attending 1-on-1 session with top NBA trainer, Idan Ravin.

Miles The Movie

Associate Production Office Coordinator

I had caught the indie film bug. My next film I worked on was Miles The Movie, the story of a young high school boy determined to get a scholarship to go to college. He joins the volleyball team - the only catch is that his high school only has a girls team. This film featured an amazing crew including Molly Shannon, Paul Reiser and Missi Pyle.

Team Everlasting Films | Bad Vegan

Production Assistant

Independent Film life, what a beautiful journey! This project was truly a labor of love. The main actress, Brianne Berkson, was the writer and producer and a force like no other. Her vision of the film and her overall energy seeped into every aspect of the filming experience. I learned that dedication and passion is an absolute necessity when making an indie film.

Ink Masters Season 6

Wardrobe Coordinator

Managing wardrobe for a cast of 18 people is not to be underestimated. I was tasked to help conceptualize the story behind each contestant of Ink Masters. Their stories and personalities inevitably were to be revealed through their wardrobe. What a mission... Here is the result...


Optimist Inc. | Nike

Production Assistant

Event production was a very different ball park. Yet, an exciting field to work in, especially with the titan of athletic brands - Nike. We produced a one-on-one experience for media influencers to test out the new Kobe X shoe. We rented out an authentic basketball gym, and had Michael Jordan's trainer grace us with his presence and impeccable training skills.

Optimist Inc. | Nike Better For It Series Premiere: Margot V. Lily

Product Manager

In preparation for the NikeWomen's new original show series - Margot V. Lily, Optimist Inc. conceptualized the premiere event! To help motivate women to be 'Better For It,' the event not only included an exclusive sneak peek of the series, it also included workouts from NTC trainers and special guest appearances from the cast.

Optimist Inc. | Nike Train With Hart

Brand Ambassador / Talent Coordinator

The ultimate New Year's resolution. Nike and Kevin Hart hit NYC with the epic New Year's training event incorporating NTC training. I was tasked with representing Nike's new winter gear and assisting with any and all needs of the talent including NBA player Elena Delle Donne and Blake Leeper.

Smart Glamour | Same Eyes Different Size

Mallorie Dunn's clothing line, Smart Glamour, is an affordable, fashionable, and customizable ethical clothing line for people of all shapes, sizes, heights, ages, identities, and styles. It has endlessly defied all stereotypes of what it means to be beautiful. I am beyond fortunate to have represented such an empowering brand that stands for so much more.

When women support each other, incredible things happen.

Group Theory | Sagmesiter & Walsh | The Frooti Life

Production Assistant

This project exposed me to the amazing work of design firm, Sagmeister & Walsh. Their clients are vast. I was fortunate enough to work with them and Group Theory Productions on a re-branding ad campaign for Frooti, India's most loved mango juice brands. This photo was just one of the many visual concepts used to help transform Frooti into a more modern and hip brand.

Vevo: Do it YourSelfie

In Vevo’s new series “Do It YourSelfie,” glam girls Eva Gutowski and Tess Christine reimagine the most awesome music video looks and recreate them THEIR way! In this episode, Tess and Eva reimagine Katy Perry’s “Dark Horse” as a party look.

Stranger NY | Vevo: Do it YourSelfie

Production Assistant

After an exciting and extremely successful first shoot for Facebook, my next job was working on set for Vevo's Do it YourSelfie series with YouTube stars Eva Gutowski and Tess Christine. I learned the ins and outs of creating a successful web series from venue rentals to set design.

The Custom Family

Assistant to the Producer

My hunger to learn and grow more within the entertainment production industry had skyrocketed. My next opportunity fortunately had me alongside the Producer of The Custom Family Productions assisting her with day-to-day production related operations from managing schedules and expenses, to coordinating travel and spearheading special projects.

The Custom Family | Facebook

Production Assistant

After a year of corporate life, I had this deep lingering feeling in my stomach that there was MORE to life beyond these cubicle walls. I was simply a square peg in a round hole that many consider to be the norm. Through endless research and networking... Where did I end up? On set of a Facebook Commercial, my very first job as a freelancer in entertainment production...