Founder and Co-Director
November 2009 — Present
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Manage full-service, in-house agency for NRC Realty & Capital Advisors, LLC, a privately held Chicago-based company focusing on the structured sale of commercial real estate, with an emphasis on single-tenant properties, commercial land and real estate and financial advisory services.
• Prepare and manage corporate, project and departmental budgets
• Create and implement marketing plans, both project related and institutional
• Develop direct mail campaigns, both B2B and B2C
• Supervise print and web design teams on development of website, brochures, direct mail and print and electronic collateral
• Manage media buying and public relations staff
• Contract and manage marketing-related vendors
• Manage travel and event staff responsible for travel, national seminars and conventions
Directed and managed all marketing activities for Midwest residential real estate development company.
• Developed market strategy, marketing budget, advertising/PR campaigns, identity and all marketing materials and websites for all projects
• Established marketing goals and prepared activity reports to monitor progress
• Managed all advertising/PR programs including, but not limited to print, direct mail, online, radio, outdoor, grassroots, events, etc. for all projects
• Ensured effective control of marketing results and took corrective actions to ensure that marketing objectives were met
• Developed and executed long-term and short-term marketing plans and programs
• Contracted and managed all marketing-related vendors
Directed and managed marketing, advertising, promotions and public relations for Ringling Bros. and Barnum & Bailey and Disney on Ice in regionally designated US and Canadian markets.
• Prepared and managed budgets ($500K+) and marketing plans
• Managed media planning, buying, direction and outsourcing
• Developed marketing plan template for regional team