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Tracey Ford

Tracey Ford

Content GM/Digital Managing Editor

Vibe Media

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Vibe Media

Content GM/Digital Managing Editor

Manage digital content strategy, editorial programming, staff, budgets, and social media initiatives.

Contribute to product development cycle, i.e. content management system updates, site redesigns, SEO/taxonomy improvements, and the launch of mobile/tablet applications.

Monitor and evaluate analytics from Comscore, Google, Parse.ly and Chartbeat to properly track performance, and develop insights and recommendations on future strategies/tactics.

Career medium 06
Career
Career medium 01

AOL

Founding Editor of The BoomBox for AOL Music

Launched TheBoomBox.com and brought the site from 0 pageviews to 6 million monthly unique visitors. Managed over 25 freelancers while creating and editing 15-20 pieces of content daily.

Created video franchises and features. Produced a video (along with Melissa Olund and Gaylord Fields) that won a Telly Award.

Interviewed a slew of celebrities, including Jay-Z, Beyonce, Alicia Keys, and more.

Career

ESPN

ESPN.com News Desk Editor

Edited and published more than 20 recaps daily while looking out for breaking news. Programmed and updated the homepage, modules, widgets and graphs on all sports pages. Published special features from prominent sports writers like Len Pasquarelli, Chris Broussard, Buster Olney and Jay Bilas.

Career medium 05
Career
Career medium 03

Wenner Media

RollingStone.com Staff Writer/Editorial Assistant

Wrote the daily In Brief column. Interviewed American Idol's Randy Jackson, Kelly Clarkson, Kings of Leon, Chris Brown and more. Assisted the Senior Editor with daily RS.com staff. Attended press conferences and red carpet events on behalf of RollingStone.com.

Career

Long Island University

English