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Torrey Barrett

Torrey Barrett

Looking to relocate to the Bay Area, CA

I'm a marketing & social media manager looking to relocate to the Bay Area for a full-time product, brand, or social media marketing position. At 23, I've already been responsible for successfully developing and leading the social media content and ad program at an industry-leading connected home/Internet of Things technol...

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"It's a funny thing about life; if you refuse to accept anything but the best, you very often get it." - W. Somerset Maugham

Alarm.com

Management Development Program Associate

Social Media Team Lead:
• Reported to Director of Communications
• Owned all social media content, management, advertising, metrics, and analytics
• Produced 250% increase in Facebook likes, 200% increase in organic and viral reach
• Led weekly strategy meeting with senior members of consumer marketing, customer support, and graphics teams
• Managed quarterly budget while consistently operating under-budget
• Originated all copy and creative for Facebook ad campaigns
• Reduced YTD Facebook ad CPL by 50%, resulting in hundreds of customer leads and significantly higher ROI
• Launched Blog Outreach Program to work with influencers in key demographics. Researched blog communities to source ideal candidates, developed targeted pitches, and negotiated pricing for ongoing paid media/spokesperson partnerships.
• Drove adoption and use of event-specific hashtags at key industry conferences through content and giveaway opportunities
• Live-tweeted executive appearances, industry panels, sponsored events, hackathons, and other speaking engagements
• Strategized and initiated launches of Google+ and Instagram accounts
• Interfaced weekly with Edelman account executives, external marketing experts, and internal stakeholders to improve our social media strategies and understand new placement opportunities
• Compiled & delivered weekly analytics reports to senior management. (9 months)

Mobile Product Manager, iOS:
• Managed end-to-end development of customer upsell tool for iOS app with millions of users
• Researched mobile use cases, led naming process, created mockups, wrote specifications, and tested functionality
• Worked cross-functionally with product managers, UX designers, software and quality engineers, marketing, and other internal/external stakeholders to ensure brand consistency and exceptional user experience. (6 months)

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Freelance

Website Consultant

Designer and administrator of website for professional business. Responsible for ongoing maintenance and updating of new content. Provide website analytics services and reports to client.

Career

Dartmouth Rude Mechanicals

Social Media and Marketing Coordinator; Actor

Increased gross revenues by 100% while creating, developing content for, managing and tracking social media profiles for small theatre company across all online platforms (Facebook, Twitter, Tumblr, YouTube, Wikipedia). Performed lead and supporting roles in Shakespearean plays.

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The Dartmouth College Fund, GreenCorp$

Student Leadership Team Member

Successfully solicited $16,000+ in alumni donations to Dartmouth College by innovating and utilizing personal sales strategies. Motivated and implemented incentives for Annual Giving Associates, monitored and tracked call success, repaired software errors, and assisted with recruitment, interviewing, and training of employees. Worked closely with team of managers to ensure sales goals were met. Earned multiple success bonuses and subsequent promotion from Annual Giving Associate to Student Leadership Team Member.

Career

Nevada Ballet Theatre

Marketing and Public Relations Intern

Accomplished 900% increase in fan interaction with Facebook page by developing online and direct marketing campaigns for professional ballet company and its dance academy. Produced 1% reduction in non-profit’s operating budget by developing online and direct marketing campaigns in-house. Streamlined future social media management by introducing tools like HootSuite and SocialBro for content distribution and metrics gathering. Created visual and written content for upcoming season. Analyzed competitors’ practices in marketing and social media. Envisioned, initiated creation of and collected content for Pinterest account. Re-designed other social media accounts by creating custom graphics and text in line with Brand Identity Guidelines.

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Dartmouth College

James O. Freedman Presidential Scholar Research Assistant

Co-edited with English professor an upcoming book on The Canterbury Tales for the Modern Language Association. Assisted him in researching paper for an academic conference. Permitted use of published academic essay on methods of translating Beowulf as required reading in Dartmouth course.

Career

Office of Rep. Shelley Berkley

Intern

Prepared notes and research materials for Legislative Assistants. Attended committee hearings and press conferences as necessary. Responded to inquiries and requests from constituents by email and phone. Led constituents on tours of the Congressional Visitors Center.

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Juicy Couture

Sales Associate

Exceeded sales goals while utilizing French and Japanese language skills to sell up-market apparel and accessories to an international clientele at flagship store on the Las Vegas Strip. Provided exceptional customer service, identified and satisfactorily resolved customer issues, and maintained proper display of merchandise.

Career

Dartmouth College

Bachelor of Arts, Classical Studies, Minor in French