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Torrence Boone

Torrence Boone

Vice President of Global Agency Sales and Brand Services

Google

Greater New York City Area, us

Torrence Boone is Vice President of Global Agency Sales and Brand Services at Google; in this role, he drives Google’s worldwide strategy and multi-billion dollar business with marketing and advertising agencies.

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BBC Talking Business: The Changing Face of Advertising

Torrence Boone spoke on the evolution of the advertising industry on the BBC's Talking Business segment. Take a look at what he had to say!

"At Google, we have this notion of 10X thinking or moon-shot thinking. You don't focus on the incremental. You focus on the logarithmic or the exponential. If you set ambitious goals, it forces people to step outside of their comfort zone and what they think might be possible."