Associate Marketing Manager
October 2011 — Present
Manage Consumer Promotions, Restaurant Week events, monthly and annual Diners’ Choice programs, and Corporate Philanthropy program. Enhance brand awareness and optimize profits through increased consumer acquisition and retention. Collaborate with external partners and internal teams to execute flawless promotions and deliver increased revenue and profitability through Offers & Promotions. Assist in the development of processes and procedures to improve and enhance productivity and efficiency of OpenTable Offers & Promotions.
- Grew Seasonal Promotions program by 15.6% YOY.
- Improved the Annual Diners’ Choice program by implementing extra data verification and expanding the data pool.
- Expanded the Ongoing Promotions program by 30%.
- Developed, implemented, and managed the Private Reserve Pilot program in Chicago and San Francisco, marketing to over 60K diners.
- Seated 1.8 million diners and acquired 170k new users in 2012 via Restaurant Week Promotions.