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Tori Tsu

Tori Tsu

Associate Marketing Manager

OpenTable, Inc.

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OpenTable

Associate Marketing Manager

Manage Consumer Promotions, Restaurant Week events, monthly and annual Diners’ Choice programs, and Corporate Philanthropy program. Enhance brand awareness and optimize profits through increased consumer acquisition and retention. Collaborate with external partners and internal teams to execute flawless promotions and deliver increased revenue and profitability through Offers & Promotions. Assist in the development of processes and procedures to improve and enhance productivity and efficiency of OpenTable Offers & Promotions.

- Grew Seasonal Promotions program by 15.6% YOY.
- Improved the Annual Diners’ Choice program by implementing extra data verification and expanding the data pool.
- Expanded the Ongoing Promotions program by 30%.
- Developed, implemented, and managed the Private Reserve Pilot program in Chicago and San Francisco, marketing to over 60K diners.
- Seated 1.8 million diners and acquired 170k new users in 2012 via Restaurant Week Promotions.

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Career

OpenTable, Inc.

Associate Marketing Manager

Recchiuti Confections

Online Sales & Web Manager

Joie de Vivre Hospitality

Marketing Assistant

Food & Home Magazine

Copy Editor & Editorial Intern

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OpenTable

Marketing & Editorial Coordinator, Offers

Formerly Marketing Specialist (position updated 3/1/11).

Executed OpenTable’s Offers; weekly production and execution of online content and emails viewed by millions of diners. Collaborated with restaurant partners, technology partners, internal sales, and finance and legal teams to deliver increased revenues and profitability through Offers. Assisted the development of processes and procedures to improve and enhance productivity and efficiency of Offers. Managed additional programs such as Diners' Choice and Ongoing Promotions.

- Managed up to 16 offers weekly for 13+ metros.
- Served as Account Manager for over 300 restaurants participating in the OpenTable Spotlight program.
- Handled Customer Service for OpenTable Spotlight program for millions of diners.

Career

Recchiuti Confections

Online Sales & Web management

Managed all online sales and marketing initiatives. Owned website maintenance and development, newsletter creation, website and media budgeting, sales and marketing strategizing, and updates of the consumer site and social media channels to increase customer loyalty and profitability.

- Managed budget of over $170K.
- Exceeded sales goal of $3 million.
- Expanded online sales via successful social media acquisition campaigns.


Additional project management including corporate and wholesale sales, public relations, and event planning.

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Career
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Recchiuti Confections

Retail Sales and Customer Service

Support company sales by driving traffic to Retail, Online, and Corporate & Wholesale channels. Work both in the San Francisco Ferry Building location and in the corporate offices.

Career

Diablo Custom Publishing

Editorial Intern

Assist editors with the production of custom publications for a variety of clients ranging from healthcare, universities, sports, culinary, and lifestyle. Primary responsibilities include fact-checking and general editorial assistance, not limited to researching, writing, and editing articles.

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Career

Creative Circle

Freelance Copy Writer and Editor

Executed time sensitive editorial projects in an accurate and efficient manner. Contracted both writing and editing services.

Joie de Vivre Hospitality

Marketing Assistant

Supported the Marketing Team in Online and Brand Marketing, Creative Services, Public Relations and Promotion for New Hotels and Transitions. Responsible for copy editing, copy writing, fact checking, and research.

- Audited entire consumer website and refreshed voice and copy.
- Created content for new properties.
- Managed Joy of Life Club accounts.

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Career

Food & Home Magazine

Editorial Intern

Proof-read and first-edit articles.

Food & Home Magazine

Copy Editor

Manage editorial and photography assignments for magazine.
Edit articles and photos.
Coordinate between Publisher, Account Executive and Sectional Editors.
Write articles for publication in Food, Wine and Travel sections.

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Firestone Vineyard

Tasting Room Consultant

Sales staff at the Firestone Winery tasting room.
Lead tours of the vineyard estate and grounds.
Educate clients on aspects of Firestone products, pour tasting samples, and give recommendations based upon individual client requirements. Acted as host for private tasting events.

Career

Nominum

Technical Writing Intern

Created/edited/audited/formatted documentation and web pages (targeted at end-user, sales, marketing, and support audiences) for industry leader in carrier-grade DNS and DHCP server solutions.

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Career
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Ladera Recreation District

Head Counselor

Head counselor for Pre-Kindergarten and Kindergarten levels. Created and organized the daily activities for 20+ campers. Managed, supervised and mentored team of 5 counselors. Appointed liason between Camp Coordinators and Junior Counselors.

Career

Wine Cask Restaurant

Hostess

Welcomed and seated guests, handled inquiries and reservations for the city’s landmark restaurant known for its extensive award-winning wine list and beautiful dining room. Acted as liaison between wine store, wine bar and restaurant. Extensive customer service experience and strong knowledge of OpenTable.

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Career
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UC Santa Barbara Ski and Snowboard Club

Treasurer

Elected officer of 650+ member club, responsible for overall club budget, collection of payments, membership dues, and trip payments for week-long All-Cal ski trip to Colorado, as well as weekend trips to local California resorts. Managed budget of $73,000+. Communicated and coordinated budgets with other University of California Snow Clubs.

Career

Nominum, Inc.

Technical Writing Intern

Menlo-Atherton High

University of California, Santa Barbara

English

University of California, Santa Barbara

BA, English, Early Modern Literature; Italian