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Tonya Rapley

Tonya Rapley

Founder and Editor

My Fab Finance

Tonya Rapley specializes in effectively communicating with millennial audiences about money. She is a Certified Financial Education Instructor and nationally recognized millennial money expert. In 2014 she was deemed the "New Face of Wealth Building" by Black Enterprise magazine. She is the creator of My Fab Finance, a person...

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My Fab Finance

Founder and Editor

Named 2016 Best Personal Finance Blog for Women
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Created in 2013, My Fab Finance is a personal finance and lifestyle blog that provides women with resources, tips, tools and strategies to help them end the cycle of living paycheck to paycheck so that they do more of what they love.

Achievements include:

- Created and implemented to #BanishTheBalance challenge a 60-day debt repayment e-mail challenge that attracted 4,000 participants. Successfully galvanized the community to pay off over $200,000 worth of debt during the challenge.

- Continuously increased e-mail list sign-ups by at least 150% quarterly while maintaining an average open rate of 41% .

- Executive produced and wrote #CoffeeandCoins a social media video news series that simplified complex financial topics and current events garnering over 40k unique views.

- Effective thought leadership (Twitter, Instagram, Pinterest, and Facebook ) resulting in the formation of key relationships including a sponsorship from SoFi, Fidelity Investments, Ally Bank, MyBestBox, Reebok and Perfect Circle Insurance.
- Grew social media accounts organically: Twitter 12,500+ followers, Instagram 57,000 followers, Facebook collective community of 12,000 ) resulting in collaborations with Reebok, State Farm, Ally Bank, Fidelity Investments, AFLAC, Toyota, and, Prudential

- Presented keynotes and speaking presentations for The Taco Bell Foundation, Essence Fest, The Delaware Financial Literacy Institute, BlogHer, PepsiCo, Blogging While Brown, Wake Forest University, and Hofstra University

It's almost September which means that speaking season is gearing up! I absolutely love connecting with audiences and witnessing their light bulb moments first hand, as they move from feeling financially confused to clear and financially empowered. If

Tonya Rapley Speaking Reel

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MelT Experiences

Co-Founder

At MelT Experiences we help financial services cooperation's and fFnTech start-ups amplify their message and establish meaningful connections with millennial influencers in the personal finance space.

We:

- Target and engage new and existing Influencers to establish and maintain long-term partnerships

- Create unique content strategies and live activations that drive community growth and engagement.

- Establish and lead brand partnerships, working with teams across the board for marketing or PR support.

- Maintain and log Influencer list, outreach and activity, including engagement results.

- Recruit participants and conduct focus groups.

-Track and analyze all outreach performance, content, conversion rates to estimate ROI and advise on best strategies.

Previous clients include Fidelity Investments, SoFi, FinCon, National Endowment for Financial Education, CouponFollow, Perfect Circle by Jewelers Mutual, The Road to Financial Wellness Tour and more.