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Toni Benjamin

Toni Benjamin

Consumer Marketing Lead, Growth

Shoptiques.com

Works efficiently and keeps up with fast paced environment, while still producing thoughtful work. Creative, with an eye for design. Competency to work with resources at all organizational levels; communicating status and challenges and demonstrate the capacity to effectively manage issues as they arise.

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Shoptiques.com

Consumer Marketing Lead, Growth

Marketing:
• Generates impactful cross-platform marketing programs and consumer engagement opportunities
• Develops and maintains brand voice for email and social campaigns
• Communicates success stories, key learnings and weekly activity reporting to management team
• Developed and oversaw holiday theme, layout + promotions for 2016 - contributed 30% of all holiday revenue in 2016

Email:
• Oversees the execution of thematic and creative design
• Implemented new on-boarding flow and corresponding drip email campaign for newly acquired customers
• Grew email list size (via email sweepstakes) by 21% & increased open rates by 59%

Affiliate/Strategic Partnerships:
• Identifies, implements and manages innovative brand collaborations and strategic cross-promotional efforts to build brand awareness
• Introduced the ‘Guest Curator’ series to platform

Events:
• Tested and initiated creative consumer growth campaigns (including strategy, planning logistics, production, and marketing)
• Represents the company at local & international events to identify both new sellers on our platform and other brands to collaborate with

Boutique Support:
• Helped scale market through developing and sharing best practices of selling online. Increased engagement by 34%
• Revamped and implemented on-boarding process for new sellers on platform