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Toanya Kesse

Toanya Kesse

Director; Corporate Support

PBS

Boston, Other

The majority of my career has been dedicated to public television. I currently work at PBS as the Director of Corporate Support, Station Relations. In this role, I work with member stations around the country; developing targeted campaigns that deliver messages and extend relationships to support local an...

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PBS

Director; Corporate Support, Station Relations

I oversee a dynamic combination of national, regional, and local partnership activities and support tools. My goal is to amplify sponsorship initiatives critical to the success of local stations. Focused on identifying best practices and collaborating with the National Sponsorship Development team and leveraging outcomes to create tools and services for local deployment.

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WGBH

Marketing Coordinator

Marketing Coordinator in WGBH Station Relations. SR manages WGBH’s overall relationship with public television stations. SR creates campaigns to build audience, support and visibility for the broadcast series and specials WGBH presents and produces. SR extends the reach of these programs through events, outreach, partnerships, and promotion developed in conjunction with local stations.

Series Represented:
This Old House, Ask This Old House, NOVA, NOVA scienceNOW, Martha Speaks, Lidia's Italy, Lidia Celebrates America, Lidia's Italy in America, Victory Garden, Simply Ming, From the Top: Live from Carnegie Hall, and Design Squad

Career

WGBH

National Account Coordinator

National Corporate Sponsorship, Client Services Account Coordinator for nationally distributed, award-winning PBS series including Arthur, Curious George, Martha Speaks, NOVA, Super WHY! And Wild Kratts.

Client roster includes: Boeing, ABCMouse.com, CEC Entertainment, Chick-fil-A, Kiddie Academy Learning Centers and Stride Rite.

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Career
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WGBH

Production Coordinator

Managed schedules for all promotional items used to publicize WGBH television productions
Formatted all program documents (InDesign, Photoshop, Acrobat)
Facilitated communication between multiple departments
Updated pressroom Web site
Regulated proper usage of PBS brand/logo
Managed Press Tour production
Organized Press Tour/Showcase deliverables

Career
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Greenwood Emergency Vehicles, INC.

New Truck Purchaser

Purchased all equipment for new trucks
Established a new “Sales Parts Inventory” process/procedure for commonly needed items
Acted as vendor liaison - negotiate discount levels, etc.
Maintained vendor incentive programs
Upheld the internal parts book - keep internal part numbers and pricing up to date

Career

Northeastern University - Graduate School

Master of Science, Corporate and Organizational Communcations

The curriculum’s core focus on foundational skills and knowledge, refined my ability to craft impactful messages that use a wide range of media, and gave me a strategic perspective on the ways communication can support organizational performance.

Northeastern University

Bachelor of Science, Business Administration

Provided a foundation of knowledge in business administration and management.