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Tita Carra

Tita Carra

Chief Creative Director

726 Agency

Las Vegas, us

You can achieve great things if as an individual you understand and firmly believe in surrounding yourself with people who are better than you.

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726 Agency

Executive Creative Director

- Combining the disciplines of copywriting, art, film and photography, branding, psychology and sociology, advertising, and digital marketing, and business
- Generating SEO and SEM friendly content for organic traffic
- Implementing PPC, SEO, and SEM for lead generation
- Optimizing influencer relations to gain publicity and grow business to reach and dominate the market for the organization and its' clients
- Creating engaging online content topics, copy, and visuals
- Building and solidifying trust with consumers through brand development
- Providing feedback and creating strategies for client and consumer customer service through CRM or social media engagement
- Developing creative strategies to understand the organization and its' clients needs, wants, products and services
- Inventing new ideas for branding, advertising campaigns, and digital marketing comms
- Undertaking content marketing initiatives to achieve business' goals and objectives
- Producing and directing the image and social media content and presence for the organization and its' clients
- Developing editorial calendar, delegating tasks to team, and ensuring deadlines are strictly met
- Analyzing trends, logistics, and researching the industry for relevancy and competition
- Finalizing decisions on copy and art direction for digital content
- Building and nurturing relationships with corporate execs, clients, and consumers by providing great communication skills through empathetic listening and taking the time to understand their needs and frusturations
- Collaborating with designers, artists, copywriters, marketers, digital and sales teams
- Planning advertising and overseeing creative processes
- Guiding and team building with staff to create a fun, creative, encouraging, and empowering atmosphere
- Directing and determining visuals from photography to video production and business personality
- Talent scouting and casting

MAJOR đź’›

Bozoma Saint John talks sexism, fear, and why every woman should listen to Beyoncé before a big interview.

Bozoma saint john uber chief brand officer

UE Transportation

Director of Operations

- Updated and developed organization policies
- Collaborated with departmental managers
- Reducing outsourcing costs
- Problem-solved and made sound decisions that encouraged growth
- Analyzed performance and made recommendations for improvement
- Responsible for the approval of significant corporate expense checks
- Coordinated with a team of 20+
- Liaised with superiors to make decisions for operational activities and set strategic goals
- Planned and monitored the day-to-day running of business to ensure smooth progress
- Supervised, motivated, and provided constructive feedback to independent contractors
- Oversaw customer support processes and organized them to enhance customer satisfaction
- Ensured the company ran with legality and conformity with established regulations
- Evaluated overall performance by gathering, analyzing and interpreting data and logistics
- Managed relationships/agreements with external partners/vendors
- Directed internal and external communications

CNN

Production Coordinator

- Maintained the public image of the organizations
- Organizing and coordinating democratic and Republican debate
- Stand-in for President Donald Trump and Hilary Clinton
- Directed and assisted Anderson Cooper with post-airing rehearsal
- Copyedit, proofread, and revise communications
- Collaborated with senior production team to ensure deliverables were met and technical issues were resolved

Muse Media Agency

Public Relations Manager

- Composed and approved press releases and prepare information for the media
- Recruited, hired and trained public relations coordinators and assistants
- Liaised and answered inquiries from media, individuals and other organizations
- Researched and distributed press release to the media
- Analyzed media coverage
- Fact-checked and resolved post-coverage respectfully and successfully by collaborating with media
- Authorized promotional material
- Organized events and secured proper coverage from staff to media
- Created and produced written comms for the company in collaboration with the marketing and advertising departments
- Build brand awareness to generate leads
- Designated an appropriate spokesperson or information source for media inquiries
- Analyzed and forecast market trends for millennial consumers
- Established and enforced the strategic marketing campaign blueprint adapted by the company
- Advised and consulted the organization on their online presence image
- Assigned and revised team activities

Oh My Glam

Editor-in-Chief

- Launched the first blog in Las Vegas, Nevada with a $0 budget
- Acquired advertising contracts ranging from $100 to $1,000
- Copyedit articles
- Ensured all posts had rich multi-media content
- Verified all images in articles contained ALT attributes
- Created editorial boards and oversaw all department editors
- Storyboard photoshoots
- Designed layouts
- Styled models
- Interview subjects
- Review designer collections and guide product reproduction
- Approved images for the site
- Approved and finalized makeup and outfits for photoshoots
- Approved models and production team
- Interviewed, managed, and trained a team of 10 from the EU and USA combined
- Delegated story ideas to team and empowered staff to find their writing voice for effective and on-brand reporting
- Consulted on sponsor and partnerships
- Designed marketing email copy and monitored logistics
- Analyzed, collected, and compared email statistics
- Conceptualized a strategic writing style for the editorial site incorporating the use of SEO and SEM for crawlers
- Utilized CMS for online publishing
- Evaluated post analytics and optimized logistics to create relevant topics and share-worthy articles

Remark Media

Writer and Editor

- Created strategic and impressionable digital copy descriptions for products
- Prioritized, interpreted, and developed the brand ambassador program
- Researched consumer-conscious topics to create articles ranking high in SEO
- Restrategized old articles from the companies editorial site
- Identified the bounce rate issue and decreased percentage by monitoring the e-commerce blogs' statistics
- Developed SEO friendly description for the ecommerce website
- Developed the writing style and tone for their sister company Bikini.com

After-School All-Stars

Journalism, Marketing, and Public Relations Teacher

- Supervised, mentored, and taught a combination of 40 students from two middle schools
- Inspired and motivated underprivileged children to succeed in the classroom and in life
- Developed print, online, and broadcast journalism curriculum as well as marketing, advertising, film, editing, radio and television material for the program

NYLON Magazine

Newsletter Copywriter

- Conducted research on Las Vegas establishments
- Ensured marketing copy was clear and delivery was a success
- Developed strategic subject titles and content for high-click rankings
- Create email marketing campaigns to promote products, services, or partnerships
- Proofread the newsletter for clarity, grammar, and spelling
- Wrote articles featured in the newsletter

Oribe

Casting Director

- Organized and facilitated castings for models, photographers, fashion stylists, hair and makeup artists
- Handle contract negotiations and other business matters between the organization and client
- Coordinated auditions
- Listed casting calls
- Photographed models
- Styled models
- Reviewed resumes

College of Southern Nevada

Associate of Arts, Journalism and Media Studies

University of Southern California

Bachelor of Arts, Marketing and Advertising

University of Nevada, Las Vegas

Minor, Entrepreneurship

University of Nevada, Las Vegas

Bachelor of Arts, Journalism and Intergrated Marketing Communications