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Tina Eng

Tina Eng

Digital Marketing Strategist

Hi. I am a self-propelled, detail-oriented, creative problem solver, who is passionate about data-driven Digital Marketing. With my warm communication skills and agency experience, I'm motivated by connecting the right people to the right brands to create a compelling conversation together.

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The Brave Collection

Digital Marketing Consultant

Assess current digital marketing strategy, determining goals and KPIs to increase brand engagement and customer acquisition & retention.
Analyze Google Analytics to make recommendations for driving site traffic and ecommerce conversions through Google AdWords and targeted Facebook ads.
Strategize overall branding and competitive research to optimize social content strategy.
Optimize user experience and SEO through analysis of web traffic behavior and A/B testing.
Identify and leverage consumer insights to create audience segments for targeted email marketing.
Explore data-driven opportunities to grow scale and develop effective integrated campaigns.

Career

Publicis North America

Coordinator, HR Recruiting

Research digital marketing campaigns from Luxury + Fashion brands, evaluate innovative advertising initiatives, and identify trends, opportunities and competitive insights for Cartier account.
Coordinate interviews for thousands of job candidates, manage calendars for HR Recruiting, and organize agency meetings.
Facilitate that all candidates receive a warm, impression of our ad agency during recruitment process, and new employees receive a smooth on-boarding during hiring process.
Fulfill all HR and cross-departmental needs as agency brand approver.
Streamline Recruiting reports, orientation materials, payroll, confidential HR records, and office moves.
Assist marketing projects for LG Electronics, General Mills, Gucci, and L'Oreal.

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Career

General Assembly

Digital Marketing

Mastered a 12 week intensive digital marketing program, with a concentration on data-driven marketing, user acquisition/ engagement, and growth hacking.

Completed end-to-end digital marketing campaigns demonstrating: clearly defined business and brand briefs; data-based strategy (KPIs); optimized UX recommendations; SEO/SEM; effective email marketing; optimized social media content; paid marketing campaigns & results; and well-designed A/B testing experimentation proposals.

50 career 02
Education

Shaw Academy

Advanced Diploma in Digital Marketing Practice

Additionally:
Diploma in Social Media Marketing and Online Reputation Management

Boston University

B.A., Psychology; Minors in Anthropology and Biology