The Brave Collection
Digital Marketing Consultant
September 2015 — Present
Assess current digital marketing strategy, determining goals and KPIs to increase brand engagement and customer acquisition & retention.
Analyze Google Analytics to make recommendations for driving site traffic and ecommerce conversions through Google AdWords and targeted Facebook ads.
Strategize overall branding and competitive research to optimize social content strategy.
Optimize user experience and SEO through analysis of web traffic behavior and A/B testing.
Identify and leverage consumer insights to create audience segments for targeted email marketing.
Explore data-driven opportunities to grow scale and develop effective integrated campaigns.