June 2013 — Present
Creative Lead overseeing: Ozurdex®, BOTOX® Overactive Bladder, Rapaflo®,
Combigan® and Alphgan®.
Oversaw the launch of JUVEDERM VOLUMA® XC: The Largest Product Launch in Aesthetics Industry History
In just 10 months since launch over 9,000 injectors were trained. Professional advertising campaign and a Direct-to-Consumer (DTC) advertising campaign catapulted consumer awareness levels to 28%, exceeding that of well-established competitive products. Received Allure Magazine’s Best of Beauty Award. Captured 14% of the market. 50 mil goal exceeded by 50 mil over 100 mil in sales.